Dynamic growth of the global science media community

Burda Research & Development and US-based Seed Media Group have formed a strategic partnership which will lead to the joint advancement of the world’s largest science community, ScienceBlogs (www.scienceblogs.com).

Since its launch in early 2006, ScienceBlogs has grown to include more than sixty authors, with topics ranging from climate change, evolutionism and neuroscience to biology and medicine. The channels are growing continuously, and ScienceBlogs is ranked a global top 20 site by Technorati. In August, the website attracted over 1.7 million visits.

Users constitute the “Leonardo” target group: They are interested in science as well as in politics and the humanities, have an above-average education, are young, usually live in big cities and work in executive positions. About a third of all users are female. ScienceBlogs’ advertising partners include well-known international brands such as Intel, Dow and GE.

“We are excited to be entering the European market with Hubert Burda Media, a company that shares our values and that we consider to be among the most visionary and forward-thinking in the media industry,” said Adam Bly, founder and CEO of Seed Media Group.

“ScienceBlogs has created a media community for topics of the future and for the people and brands shaping this global future. We are looking forward to joining Seed Media Group in the endeavor of developing the future of ScienceBlogs,” commented Dr. Marcel Reichart, Managing Director Research & Development, Marketing & Communication at Hubert Burda Media.

background information:

Seed Media Group is a leading science media company, with vested interests in magazines, online, and social media. The brand portfolio includes the internationally published SEED magazine as well as the science community ScienceBlogs. The company is known for its strong advocacy of science literacy around the world. Seed Media Group is headquartered in New York City, with the team collaborating from offices in Los Angeles, Washington, DC, London, and Shanghai.

Burda Research & Development (R&D) is directly assigned to the publisher’s field of responsibility at Hubert Burda Media, together with corporate communications and umbrella brand marketing (R&D, Marketing & Communications). R&D develops digital media formats and carries out market and media research. In cooperation with internal and external partners, the division organizes innovation projects and networking events such as the international conference Digital Life Design (DLD). Recent R&D projects include the in-house development of BurdaStyle, HalloHund and LesMads. The managing directors are Dr. Marcel Reichart and Stephanie Czerny.

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