Glam Acquires Codex Media to Accelerate Market Launch

Glam Media, Inc. www.glammedia.com, U.S. pioneer for vertical content networks, today launched Glam Media in Germany (http://de.glam.com) as a joint venture with Glam investor Burda Cross Media, a strategic business unit of Hubert Burda Media led by board member Christiane zu Salm. Glam also announced that it is acquiring key assets, technology and employees from Munich-based Codex Media to boost accelerate its launch in Germany. Glam Media connects advertisers with a global publisher network of more than 500 fashion, living and entertainment Web sites and is number one in reach for women online, with more 77 million unique users worldwide and 1 million unique users in Germany alone (comScore May 2008).
"Germany is one of the most advanced advertising markets in the world. We are thrilled to launch Glam Media here at Berlin Fashion Week today together with our partner Burda Cross Media," said Samir Arora, chairman and CEO, Glam Media. "Glam is committed to leveraging premium content from our network publishers to help German brand advertisers reach the focused women audiences they are looking for".

Burda Cross Media’s joint venture with Glam Media underscores both companies focus on the digital media landscape and opportunities. "Burda’s stake in Glam Media Germany reinforces our commitment to digital media and the dynamic of Glam’s vertical network model,” said Dr. Marcel Reichart, Managing Director of Burda Research & Development "The partnership also allows Burda to expand its leading position in the fast-growing online market for women and lifestyle." Burda has a leading position in Germany for the People & Style market with an online market reach in the German market of 66 million page impressions and a market share of 35 percent (source: IVW, May 2008).

Glam Media’s integration of Codex Media GmbH and its community of premium publisher and digital marketing expertise furthers strengthens Glam’s position for German marketers. Codex founder Katja Dalhöfer will serve as director of sales for Glam Media GmbH. Ralf Hirt, Vice President of International for Glam Media and formerly a senior executive at DoubleClick will serve as Managing Director of Glam Media GmbH.

Dalhöfer comments on the market opportunity for Glam saying, "Codex has built a reputation for understanding digital marketing. By combining our capabilities with Glam Media’s publisher network and vast audience reach, we will deliver an unmatched offering to the German market."

Glam unveiled http://de.glam.com today as counterpart to flagship site Glam.com. Julia Knolle, founder of the acclaimed fashion blog LesMads, co-developed by Burda Research & Development, joins as editor for Glam’s German editorial team at de.glam.com. The site will feature original stories, photos and videos as well as content from German publishers including LesMads.com, Burdastyle,com and Luxusbabe.de and others. Glam acts as an animated collection of ever increasing 500+ content providers and publishers assembled under one network and across dozens of passion topics from Living to Fashion to Entertainment that encourages interaction with information and news. Today, Glam’s vertical content network is five channels today including Living; Fashion & Beauty; Entertainment; Health & Wellness and Family.

Glam Media global expansion follows the demand by advertisers for premium content from vertical content networks like Glam Media. Glam launched its UK operations in June 2008 and was at launch already number one in reach for women online in the UK.

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