Germany’s most important media award

Bambi is a benchmark for success and popularity in Germany, a platform for people and topics that make our country special. Bambi highlights the things that are important in and for Germany, and the things that – from a German perspective – are important for the world as a whole.

Launched in 1948, it was originally a film award voted for by readers of “Film Revue”. The first winner was actor Marika Rökk, whose daughter gave the cute little deer its name. Today, Bambi is one of Germany’s most important media events – and a long-standing social media star. The first major social media offensive was launched in 2011 and the official Facebook page now has more than 200,000 likes, while around 50,000 people follow Bambi on Twitter.

Bambi Stories
Bambi 2019
Magical premiere in Baden-Baden

The biggest concert and opera house in Germany offered a truly majestic backdrop for the 71st Bambi awards – Germany’s most important media prize. 

Bambi 2019
BAMBI for Queen Mathilde of Belgium

The Bambi in the charity category will be awarded to Queen Mathilde of Belgium on 21 November 2019.

70 years of Bambi
A record-breaking golden deer

Bambi is synonymous with many things: a frenzy of flashing cameras, an array of famous faces, but most of all longevity. Held on 16 November …

All about the
#Bambihilftkindern campaign

The Tribute to Bambi Foundation launched the #BambihilftKindern (Bambi helps children) campaign on 23 November 2020 to highlight the experiences of children in need during Germany’s second lockdown. The phrase “children in need” can have many meanings – children may be economically disadvantaged, subjected to violence or terminally ill. With the help of celebrity spokespersons, the initiative aims to raise public awareness of such situations. The campaign centres around a themed week with digital content such as video messages, panel discussions and concerts by famous faces to give a voice to those who usually go unheard.

The Tribute to Bambi Foundation is constituted under civil law, a recognised non-profit organisation and holds the prestigious DZI seal, which verifies that an organisation manages its donations carefully and responsibly.

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About Bambi
A record-breaking golden deer

300 meters

The longest red carpet to date was 300 meters. In 2008, it guided the stars into Offenburg’s Oberrheinhalle to mark Bambi’s 60th anniversary. The first Bambi ceremony was held in 1948 and was attended by a select group of people. Bambi first went public on 27 December 1953 at Hamburg’s Passage Theatre with a red carpet spanning just 7.8 meters. This year’s red carpet measures 240 meters.

12 Bambis

With 12 Bambis, Heinz Rühmann has the most golden deer to his name. Also leading the pack are Peter Alexander and O.W. Fischer (10 each), Sophia Loren and Maria Schell (9 each), Inge Meysel (7) and Gina Lollobrigida (6). Only two Bambis have been awarded posthumously – one in 1979 to the versatile TV star Peter Frankenfeld and one to Christoph Schlingensief, who died of cancer in summer 2010 at the age of 49.

7 minutes and 53 seconds

In 2007, Tom Cruise gave the longest ever Bambi acceptance speech, lasting 7 minutes and 53 seconds. He used 1319 words to express his delight. The shortest speech was given by Horst Buchholz, consisting of a simple “Thanks”.

1,500 working hours

1,500 hours are invested in the Bambi ceremony. It takes a full five days just to set up for the event.

11,500 flowers

The venue is decorated with 11,500 flowers, including 5,000 roses. 6,000 crystal glasses by Zwiesel 1872 adorn the tables, along with 8,500 pieces of cutlery.

2,500 grams

Bambi statues weigh 2,500 grams. They are forged in bronze at a temperature of 1,250°C and then gilded with 18-carat gold. If all the Bambi statues awarded to date were stacked on top of one another, they would be over 100 meters taller than Ulm Minster, currently the world’s tallest church at 161.53 meters.

The Bambi jury

Bambi is a moving tribute to the heroes of our time, a symbol of recognition. Those who have achieved extraordinary things over the previous year – who have moved us, selflessly helped others or provided us with perfect entertainment – deserve to be acknowledged by Germany’s most important media award.

The Bambi jury is made up of Burda editors-in-chief and external experts from various areas of society. The jury is led by Burda board member Philipp Welte and Patricia Riekel, chair of the Tribute to Bambi Foundation. They are joined by Martin Bachmann (Sony Pictures), producer Nico Hofmann (UFA), Stefan Kobus (editor-in-chief, Super Illu), media entrepreneur Karlheinz Kögel, singer Peter Maffay, model Eva Padberg, presenter Kai Pflaume, Robert Pölzer (editor-in-chief, Bunte), Robert Schneider (editor-in-chief, Focus), TV chef Sarah Wiener and Kai Winckler (editor-in-chief, Freizeit Revue).