Experience the future of ad management

Founded in April 2016, the AdTech Factory has reinvented ad management. Why? Because processing is becoming increasingly complex and, therefore, more expensive. The AdTech Factory offers a new booking and CRM architecture for all media genres and advertising materials that is flexible, independent of individual publishing companies and marketers, and compatible with existing systems. But the best thing is that sharing resources in this area reduces costs and provides access to the latest technologies.

The AdTech Factory’s services and solutions combine technology with efficiency. Its services range from advert development and production, ad operations, master data maintenance, page planning and placement through to creation, ad special innovation, production and technology. Tailored to individual tasks and requirements. Better quality, higher productivity.

For the first time, the entire process chain – from identifying customer potential to customer contact, drawing up a quotation through to booking, layout, production and settlement – is bundled in one integrated platform, whether for print or digital contracts. This provides our customers with unparalleled transparency for their sales pipeline.

Ready to fulfil your requirements and set for the future, our cloud-based CRM and layout system brings together all sales channels and booking/settlement models. Our premium partners Salesforce, BrightGen and Jitterbit provide the IT power, while the AdTech Factory provides the industry expertise. This is the future of ad management.

Links: AdTech Factory

Managing Director

Burkhard Graßmann, managing director BurdaNewsBCN and TEC

Burkhard Graßmann, managing director BurdaNewsBCN and TEC

Managing Director

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.

Facts
Company AdTech Factory GmbH & Co. KG
Managing director Burkhard Graßmann, Michael Samak
Headquarters Hamburg, Munich and Offenburg
Number of employees 90
Images & downloads

The Salesforce CRM system forms the basis for four clouds: Sales Cloud, Analytics Cloud, Marketing Cloud and Service Cloud. Each customer has their own CRM cloud that only they can access – on mobile devices, at any time and from any location.

The AdTech Factory management board

Managing Director

Burkhard Graßmann, managing director BurdaNewsBCN and TEC

Managing Director

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.