Founded in April 2016, the AdTech Factory has reinvented ad management. Why? Because processing is becoming increasingly complex and, therefore, more expensive. The AdTech Factory offers a new booking and CRM architecture for all media genres and advertising materials that is flexible, independent of individual publishing companies and marketers, and compatible with existing systems. But the best thing is that sharing resources in this area reduces costs and provides access to the latest technologies.
The AdTech Factory’s services and solutions combine technology with efficiency. Its services range from advert development and production, ad operations, master data maintenance, page planning and placement through to creation, ad special innovation, production and technology. Tailored to individual tasks and requirements. Better quality, higher productivity.
For the first time, the entire process chain – from identifying customer potential to customer contact, drawing up a quotation through to booking, layout, production and settlement – is bundled in one integrated platform, whether for print or digital contracts. This provides our customers with unparalleled transparency for their sales pipeline.
Ready to fulfil your requirements and set for the future, our cloud-based CRM and layout system brings together all sales channels and booking/settlement models. Our premium partners Salesforce, BrightGen and Jitterbit provide the IT power, while the AdTech Factory provides the industry expertise. This is the future of ad management.
Links: AdTech Factory
Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019.
Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as Focus, Fit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020.
Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.
Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019.
Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as Focus, Fit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020.
Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.
Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.
Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).
Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.
Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).
| Company | AdTech Factory GmbH |
|---|---|
| Managing director | Burkhard Graßmann, Michael Samak |
| Headquarters | Hamburg, Munich and Offenburg |
| Number of employees | 90 |
The Salesforce CRM system forms the basis for four clouds: Sales Cloud, Analytics Cloud, Marketing Cloud and Service Cloud. Each customer has their own CRM cloud that only they can access – on mobile devices, at any time and from any location.
The AdTech Factory management board
Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019.
Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as Focus, Fit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020.
Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.
Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.
Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).
