The consumer: the focus of communication

Today, creativity is the only way for advertising customers to gain consumers’ attention. On their path to success, brands need fascinating stories in high-quality journalistic environments – and advertising customers will find both at b.famous content studios.

Founded by Burda subsidiaries BCN (Burda Community Network) and C3 Creative Code and Content, it develops individual campaigns for advertising customers exclusively for the journalistic platforms and media offerings of the Hubert Burda Media group.

Link: "We tell stories – by, about and with brands"

Managing Director

Michael Samak is the managing director of BCN (Burda Community Network), the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).

Michael Samak is the managing director of BCN (Burda Community Network), the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).

Facts
Company b.famous content studios
Managing director Michael Samak
Location Munich 
Contact bcn@burda.com
Managing Director

Michael Samak is the managing director of BCN (Burda Community Network), the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).