The celebrity portal is the leading digital content destination for women in Germany. At we combine entertaining, inspiring and informative content - current people & entertainment news and comprehensive service topics.

The success confirms our strategy:, with more than 8 million unique monthly users (AGOF), is the leading site for women in Germany and one of the largest German video publishers on Facebook.

In 2017, we expanded the content of our offering with additional service and advisory. With the four channels "Feel fit", "Family", "Fashion" and "Beauty", the people and entertainment brand is thus becoming a comprehensive content destination for women in Germany and an indispensable brand for successful advertising partnerships.

As the only German brand explicitly aimed at a female target group, has been represented at Snapchat Discover since January 2018. With the discover function, Instant-Messenger offers media partners the opportunity to distribute editorial content and thus make it accessible to new target groups.

We always have our finger on the pulse of the times: owes its growth to a committed team, above-average quality standards, technical lead, high editorial expertise and a feel for journalistic trends in the digital market.


Managing director
Managing director

After more than two years as managing director of TOMORROW FOCUS News+, Tanja zu Waldeck became managing director of the ForwardAdGroup in April 2016 and now runs the marketing company under the umbrella of BurdaForward GmbH.

Company BurdaForward
Managing directors Oliver Eckert, Philipp Brunner, Thomas Koelzer, Martin Lütgenau, Daniel Steil, Dr. Tanja zu Waldeck
Reach 13.10 million unique users (state: 2021-11)

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