Digital marketer with tailored solutions

BurdaForward Advertising is part of BurdaForward GmbH and one of the largest digital marketers in Germany. Martin Lütgenau’s 70-strong marketing team offers advertising customers and digital agencies customised advertising options that use display, moving image and native advertising.

The company’s digital marketing portfolio includes external media brands and numerous digital Burda services such as Focus Online, The Huffington Post Germany, Bunte, Xing, TV Spielfilm, Chip Online and Playboy. BurdaForward Advertising sets trends on the digital market with over 40 editorial brands, innovative ideas, high-quality editorial content and by creating fun forms of integrated advertising. The company focuses on tailored solutions, providing ideas specifically designed for each advertiser and developing individual integrated advertising to achieve optimal user contact and a strong impact.

Links: Brand portfolio, products, studies, press releases, BurdaForward Advertising on Facebook

Managing director

Martin Lütgenau began his career as an advertising sales manager with AC Verlag and went on to work in online marketing and sales with ARBOmedia AG and Microsoft. In 2002, he became managing director of the ForwardAdGroup and now runs the marketing company under the umbrella of BurdaForward GmbH.

Martin Lütgenau began his career as an advertising sales manager with AC Verlag and went on to work in online marketing and sales with ARBOmedia AG and Microsoft. In 2002, he became managing director of the ForwardAdGroup and now runs the marketing company under the umbrella of BurdaForward GmbH.

Fakten
Bereich BurdaForward
Geschäftsführer Martin Lütgenau
Hauptsitz München
weitere Standorte Hamburg, Düsseldorf, Frankfurt
Reichweite 33,65 Millionen Unique User (dig. Gesamtreichweite, AGOF digital facts 2015-7)
Kontakt marketing@burda-forward.de
BurdaForward Advertising news
How the weather affects what we buy

The weather affects consumers’ emotions and their behaviour, and it therefore has an impact on business.

“Goodvertising” against Ad Fraud

Apart from low viewability, ad fraud is one of the problems the digital advertising industry is cosely concerned with at the moment.

New ad-model

Tidy pages, less advertising: As part of the company’s “Goodvertising” strategy, BurdaForward has also redesigned the flagship Focus Online.

Well prepared

Martin Lütgenau, director of BurdaForward Advertising, takes a relaxed view of Google’s newest announcements to develop an ad blocker for Chrome.

Content isn't the only thing that counts

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.

Managing director

Martin Lütgenau began his career as an advertising sales manager with AC Verlag and went on to work in online marketing and sales with ARBOmedia AG and Microsoft. In 2002, he became managing director of the ForwardAdGroup and now runs the marketing company under the umbrella of BurdaForward GmbH.