Full-service subscription partner

Dialogplus is a BurdaDirect division that acts as a full-service partner and helps providers of classic and digital subscription services to acquire new customers, boost value for existing customers and provide efficient customer support. This is achieved by interweaving and integrating all areas of customer management. Dialogplus covers all aspects of dialogue marketing, from e-shop solutions, customer care and logistics through to payments and collections.

Dialogplus generates several hundred thousand new customers for its clients each year and shares the risk by employing performance-based remuneration models. Subscribers to over 100 magazine titles receive 360o customer support.

Links: Dialogplus website

Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.

Facts
Division BurdaDirect
Managing directors Michael Rohowski (spokesperson), Gerhard Thomas
Manager Thomas Mäling
Headquarters Offenburg
Subscription shops Over 60 shops
Customer Care Supporting subscribers to over 100 titles
Contact dialogplus@burda.com
Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.