Real Digital Performance

Direct Interactive is all about success-oriented, integrated online marketing. We don’t think in terms of individual channels – instead, we develop customised, high-performance and sustainable cross-channel strategies.

These strategies are based on our tailored tracking solutions, which allow precise measurability and high transparency when optimising campaigns. As a subsidiary of the Hubert Burda Media corporation, we have many years of marketing expertise in the publishing environment and support numerous customers in the e-commerce, gaming & technology, finance/insurance and tourism industries.

Cross-channel

Integrated cross-channel/device digital marketing concepts throughout the customer journey

Driven by data

Data-driven approach from media planning to targeting right through to campaign optimisation

Enabled by technology

Customised and extremely flexible tracking and technology solutions

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Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director
Facts
Division BurdaDirect
Managing directors Michael Rohowski (spokesperson), Manfred Ruf
Manager Manfred Ruf
Headquarters Offenburg and Munich
Clients ERGO Direkt, Chip, Square Enix, Goldgas
Contact kontakt@directinteractive.de
Direct Interactive news
A passion for her job

Nina Höhn joined Burda in 2010 as a dual student and is now responsible for customer communications and content marketing at NVG. Here she tells us how she made it.

Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director