Full-service performance marketing

A BurdaDirect company, Direct Interactive is one of the leading agencies for integrated cross-media concepts.

As a full-service agency, Direct Interactive develops customised marketing campaigns to acquire new customers and reactivate the existing customer base. Employing experienced online and direct marketing experts, the agency designs cross-selling measures for companies with complex products, short-term sales goals and long-term end-customer relationships. Its services range from social media and programmatic buying to digital video advertising, search engine advertising, lead generation, marketing automation and affiliate marketing.

Extensive tracking technologies ensure that campaigns can be precisely measured and are highly transparent, creating a foundation for optimising performance.

Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.

Facts
Division BurdaDirect
Managing directors Michael Rohowski (spokesperson), Gerhard Thomas
Manager Manfred Ruf
Headquarters Offenburg and Munich
Clients ERGO Direkt, Sky, Chip, Square Enix, Goldgas, Barclays Bank, Gerstaecker 
Contact kontakt@directinteractive.de
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Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Managing director

Managing director of BurdaDirect since 2011, Gerhard Thomas joined Burda Digital Systems GmbH in 2005 as managing director. He is responsible for technological divisions. In 2008, he founded the IT service provider Valiton, which focuses on e-commerce. He has previously worked for Ploenzke Informatik, SerCon and (most recently) Accenture.