Donna covers everything a good women’s magazine should: fashion and beauty, life and love, health, culture and cookery. Its mix of topics, language and layout are perfect for its 40plus target group. The monthly magazine has a generous and calm layout with high-quality images. Donna provides advice for women who enjoy life to the full and know what they want. This is reflected in its claim, “Meine Zeit ist jetzt” (My Time Is Now).
Rather than unobtainable icons, the models who appear in Donna are personable women with realistic proportions. Once a year, a reader is featured on the cover after winning the Donna model competition, which took place for the fifth time in 2015. Donna always focuses on its readers and communicates directly with its active community on Facebook. Many of the suggestions and wishes expressed here are then incorporated into Donna by the editorial team. Projects like the Donna Box (a beauty box with products attuned to 40plus requirements) and Donna Days (a series of workshops with readers and experts at various locations) make the brand tangible.
|Managing director||Manuela Kampp-Wirtz|
|Reach||0.24 million readers (ma 2016/II)|
|Circulation||114,005 (paid circulation, IVW II/2016)|
|Senior brand manager||Michaela Fischer|