Strategic investments that make life better

TEC GmbH (The Enabling Company, “TEC”) is responsible for building up and continuously developing investments in companies as part of “media for revenue” models. This form of collaboration focuses on companies offering high-quality consumer goods that will interest and inspire customers of Hubert Burda Media’s national media brands.

TEC places great value on long-term collaborative relationships with these companies, accompanied by extensive, personalised media services to help acquire new customers and build up the brand in question. TEC serves as the companies’ interface to publishing companies within Hubert Burda Media’s national media brands to ensure their products are marketed to the individual target groups in the best possible way. Tests are conducted to make sure the products are the right fit for Hubert Burda Media.

The portfolio is made up of investments in companies selling high-quality brands (both third-party and their own) predominantly online. For example, TEC holds shares in Vicampo, the wine marketplace, and coffee provider Roast Market.

Managing director

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Managing director

Matthias Kohtes, managing director The Enabling Company

Matthias Kohtes, managing director The Enabling Company

Facts
Division The Enabling Company (TEC)
Managing directors Burkhard Graßmann, Matthias Kohtes
Location Hamburg
Contact Info.Tec@burda.com
Managing director

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Managing director

Matthias Kohtes, managing director The Enabling Company