Fit for Fun is Germany's major fitness and lifestyle brand. Exercising, healthy eating and a positive attitude to life are part of a modern life for active, discerning people. This is where Fit for fun comes in and motivates its readers, users, followers on all channels to do something for themselves. Fit for Fun has been reinventing fitness, food and lifestyle on a daily basis since 1994. Fit for Fun acts as an advisor/coach and accompanies readers and users with professional tips, innovations, new tools and great programs. The goal of Fit for Fun is to motivate readers and users to live a healthy, fit lifestyle that makes them feel good from head to toe. Starting in 2021, the Fit for Fun magazine will be published in a new look and feel four times a year as a high-quality and comprehensive supplement, alternating with the high-reach Burda brands Focus and Freundin.