Harper's Bazaar is a barometer of the zeitgeist and is directed at women who love unconventional luxury. The fashion magazine offers surprising perspectives on fashion and style as well as extraordinary beauty, lifestyle, art, design and travel. With a preview issue in autumn 2013, the international fashion brand appeared for the first time in the joint venture of Hubert Burda Media and Hearst Magazines International.
In 2020, Harper's Bazaar was awarded European Publishing Awards in three categories: Magazine of the Year, Cover Concept and Design. The jury's statement reads: "As a traditional title among fashion magazines, Harper's Bazaar is one of the most respected titles internationally. In 2013 Hubert Burda Media successfully launched the brand in the highly competitive segment of women's magazines in Germany. The German edition impresses with a classic design that is interpreted in a contemporary modern way. High-quality covers and unusual photography round off the premium character, which conveys an impression of avant-garde and elegance".
With its almost 150-year history, Harper's Bazaar is considered the mother of all fashion magazines. Today the title is published worldwide with a total of 32 issues in 50 countries.
Since 2018, Harper's Bazaar has been the media partner of Prosieben's model casting show "Germany's next Topmodel". The winner has already been on the cover of Fashion Magazine twice: in 2018 it was 18-year-old Toni Loba, in 2019 21-year-old Simone, and in 2020 another 21-year-old, Jacky.
Online, Harpersbazaar.de is one of the most visited luxury fashion portals on the net. The fashion platform has around one million users and impresses with high-quality content, modern layouts and innovative and creative forms of advertising.