Strong partner for increased customer managament success

LeadDirect develops strategies and individual address solutions for tapping into new sources of revenue in customer management. The full-service agency offers the entire spectrum of lead management services. Around 20 LeadDirect experts also assist with the optimisation of processes for acquiring new customers.

The company focuses on professional campaigns, from conception and execution through to dispatch with subsequent success monitoring. LeadDirect helps to establish customer relationships and to maintain them in the long term.

LeadDirect portfolio

  • Address marketing: list broking, address purchasing, print mailings, insert marketing
  • Lead generation: online & offline leads / individual competitions, own surveys, pop-under leads, lifestyle leads, market research
  • B2B lead generation (DiVa): company identification & new customer acquisition via customer website, existing customer relationship management, filter and scoring, individual reporting, campaign tracking
  • E-mail marketing: more than 32 million B2C and 4.5 million B2B e-mail addresses, designing and implementing campaigns, campaign management, various selection options, certified dispatch
  • Database marketing: address maintenance, data enrichment, alignment and analyses
  • WhatsApp customer communication (WhatsMessage): intelligent editorial system, personal customer contact, communication with as many customers as required, creating new topic channels, connection to existing e-mail/ticket/CRM system

Links: BurdaDirect, Digitaler Vertriebsassistent (DiVa), DiVa on Facebook and Xing

Managing director

Rouven Riexinger has been with Burda since 2003. As head of database marketing, he shared responsibility for setting up Burda Direct interactive GmbH, which he began to manage in 2009. Since 2011, he has been managing sales at Burda Direkt Services GmbH (BDS). A specialised group of experts, the LeadDirect brand evolved from Burda BDS in 2015.