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Quite simply, BurdaLife gets closer to its consumers than other companies! The division is one of four national publishing groups within Hubert Burda Media and focuses on successful media brands in the Entertainment and Women general interest segments.
Every week, 8.24 million people (ma I/2016) read their favourite magazines from BurdaLife, particularly Freizeit Revue – the number 1 women’s weekly entertainment magazine by circulation and reach (ma/IVW 2016). Its portfolio also includes the weekly women’s magazine Lisa – a strong brand that has led to numerous line extensions in the special interest segment and is also a success on the international market with licences in eight Eastern European and Asian countries (as at 2016).
Other BurdaLife titles include Super Illu, the most-used media brand in the East German states, and other weekly magazines such as Freizeit Spass, Neue Woche, Frau im Trend, Viel Spaß and Glücksrevue. Consumer magazine Guter Rat and entertainment magazines Freizeit Exklusiv and Freizeit Aktuell are published monthly, while the mindstyle magazine Ma Vie appears in shops every two months. BurdaLife also publishes numerous puzzle magazines and digital puzzle formats under the strong Freizeit Revue brand.