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BCN, Burda’s multimedia marketing specialist, unites the brand worlds of companies and other organisations and the thematic areas within Hubert Burda Media. BCN’s innovative organisational structure has two market interfaces to advertising companies and media agencies. Client Services & Supply acts as the point of contact for advertising customers. Market experts oversee the corporation’s customer relationships within each industry. Working directly at the major agency locations, the experts in Media Sales ensure that the company remains close to its agency clients. This marketing structure allows cross-media/technology communication solutions to be implemented quickly, efficiently and creatively – be they multichannel, print or digital-only, content marketing or moving-image solutions.
BCN’s domestic marketing portfolio has a 16% advertising market share and generates turnover of EUR 550 million (source: Nielsen Media Research 2016). This makes BCN one of Europe’s leading media marketers. The company has a presence in 20 countries around the world, either with its own offices or via representatives.