About BCN

The Brand Community Network (BCN) has access to over 3,000 customers, all agencies and around 250 media brands. As a specialist for multichannel marketing, BCN connects the brand worlds of enterprises with the thematic areas covered by Burda and other clients such as the Klambt media group. BCN specialises in content-based 360-degree solutions as well as digital-only, print, cross-media and live solutions. Its services include native advertising, commercial content and special forms of print advertising. BCN offers a full campaign management service. Its experts advise customers and agencies at two specific interfaces. In “Client Services”, market experts manage the corporation’s customer relationships by industry. The experts in the “Media Sales” department ensure the company remains close to its agency customers. They work directly at the major agency locations. “Digital Media”, which specialises in all programmatic solutions, supports digital campaign concepts and develops BCN’s digital business. In addition to digital marketing for Burda platforms such as Bunte.de, Focus.de and Netdoktor.de, BCN also has a vast digital client portfolio, including Klambt digital.

The sales network also includes b.famous content studios (a creative agency) and AdTech Factory. Customised, creative solutions are developed quickly and efficiently. BCN has a 19.4 percent share of the German advertising market and generates turnover of €635 million (incl. digital) with its national marketing portfolio (source: Nielsen Media Research 2021). BCN is the leader among European magazine marketers. It has a presence in 15 sales regions, either with its own offices or via representatives.

Learn more: BCN The Brand Community Network