About BCN

The Brand Community Network (BCN) has access to over 3,000 customers, all agencies and around 250 media brands. As a specialist for multichannel marketing, BCN connects the brand worlds of enterprises with the thematic areas covered by Burda and other clients such as the Klambt media group. BCN specialises in content-based 360-degree solutions as well as digital-only, print, cross-media and live solutions. Its services include native advertising, commercial content and special forms of print advertising. BCN offers a full campaign management service. Its experts advise customers and agencies at two specific interfaces. In “Client Services”, market experts manage the corporation’s customer relationships by industry. The experts in the “Media Sales” department ensure the company remains close to its agency customers. They work directly at the major agency locations. “Digital Media”, which specialises in all programmatic solutions, supports digital campaign concepts and develops BCN’s digital business. In addition to digital marketing for Burda platforms such as Bunte.de, Focus.de and Netdoktor.de, BCN also has a vast digital client portfolio, including Klambt digital.

The sales network also includes b.famous content studios (a creative agency) and AdTech Factory. Customised, creative solutions are developed quickly and efficiently. BCN has a 19.4 percent share of the German advertising market and generates turnover of €635 million (incl. digital) with its national marketing portfolio (source: Nielsen Media Research 2021). BCN is the leader among European magazine marketers. It has a presence in 15 sales regions, either with its own offices or via representatives.

Learn more: BCN The Brand Community Network

Executive Board Member

Philipp Welte was born in 1962 and trained as a newspaper journalist. After studying political science and empirical cultural studies at the Eberhard Karls University of Tübingen, he became a freelance journalist. In 1992, he moved to Leipzig to work at MDR, a public service broadcaster that was being developed as part of the ARD network.

He joined Hubert Burda Media in 1994 as head of communications. In late 1998, as managing director, he assumed responsibility for Bunte magazine. It was in this capacity that he launched the German edition of InStyle in 1999, the world’s first franchise of the successful US brand. He also founded the Burda People Group, which encompassed the STARnetONE entertainment unit in Berlin – the unit that produces Bambi, Europe’s most important media award.

In late 2006, Welte moved to Axel Springer, where he was appointed CEO of Bild T-Online AG in 2007 and became responsible for what is now Bild.de. In early 2008, he was named Chief Marketing Officer and managed Axel Springer Media Impact, the emerging multi-channel marketer. At the end of 2008, he was appointed to the Hubert Burda Media management board and has been in charge of the corporation’s national publishing business ever since.

Philipp Welte was born in 1962 and trained as a newspaper journalist. After studying political science and empirical cultural studies at the Eberhard Karls University of Tübingen, he became a freelance journalist. In 1992, he moved to Leipzig to work at MDR, a public service broadcaster that was being developed as part of the ARD network.

He joined Hubert Burda Media in 1994 as head of communications. In late 1998, as managing director, he assumed responsibility for Bunte magazine. It was in this capacity that he launched the German edition of InStyle in 1999, the world’s first franchise of the successful US brand. He also founded the Burda People Group, which encompassed the STARnetONE entertainment unit in Berlin – the unit that produces Bambi, Europe’s most important media award.

In late 2006, Welte moved to Axel Springer, where he was appointed CEO of Bild T-Online AG in 2007 and became responsible for what is now Bild.de. In early 2008, he was named Chief Marketing Officer and managed Axel Springer Media Impact, the emerging multi-channel marketer. At the end of 2008, he was appointed to the Hubert Burda Media management board and has been in charge of the corporation’s national publishing business ever since.

Facts
Company Burda Community Network GmbH (BCN)
Managing director Philipp Welte
Locations Munich/Stuttgart, Frankfurt, Düsseldorf, Hamburg/Berlin
International Own offices in Switzerland, Austria, UK, France and representatives in many other countries
Responsible for content Philipp Welte
Contact bcn@burda.com
Executive Board Member

Philipp Welte was born in 1962 and trained as a newspaper journalist. After studying political science and empirical cultural studies at the Eberhard Karls University of Tübingen, he became a freelance journalist. In 1992, he moved to Leipzig to work at MDR, a public service broadcaster that was being developed as part of the ARD network.

He joined Hubert Burda Media in 1994 as head of communications. In late 1998, as managing director, he assumed responsibility for Bunte magazine. It was in this capacity that he launched the German edition of InStyle in 1999, the world’s first franchise of the successful US brand. He also founded the Burda People Group, which encompassed the STARnetONE entertainment unit in Berlin – the unit that produces Bambi, Europe’s most important media award.

In late 2006, Welte moved to Axel Springer, where he was appointed CEO of Bild T-Online AG in 2007 and became responsible for what is now Bild.de. In early 2008, he was named Chief Marketing Officer and managed Axel Springer Media Impact, the emerging multi-channel marketer. At the end of 2008, he was appointed to the Hubert Burda Media management board and has been in charge of the corporation’s national publishing business ever since.