As Burda's specialist for multichannel marketing, BCN combines the brand worlds of companies with the thematic areas of Hubert Burda Media. BCN specialises in content-based 360-degree solutions for online, print and live media. The spectrum includes native advertising, commercial content and special forms of print advertising. BCN takes over the full service management of the campaigns. BCN experts provide clients and agencies with targeted advice at two interfaces. The market experts of the "Client Service" look after the group's customer relationships according to sector. The experts in "Media Sales" guarantee proximity to the agency customers. They operate directly at the major agency locations. "Digital Media" supports the digital campaign concepts and further develops BCN's digital business. The sales network also includes the B.famous content studios and AdTech Factory. It thus offers develop individually, creatively, efficiently and fast.
With a 16 percent share of the national advertising market and a turnover of over 550 million euros (source: Nielsen Media Research 2017), BCN is the leading European media marketer. Internationally the enterprise is represented in 15 Sales regions with own offices or representatives.
Links: BCN website
| Company | Burda Community Network GmbH (BCN) |
|---|---|
| Managing directors | Burkhard Graßmann, Michael Samak |
| Locations | Munich/Stuttgart, Frankfurt, Düsseldorf, Hamburg/Berlin |
| International | Own offices in Switzerland, Austria, UK, France and representatives in many other countries |
| Responsible for content | Burkhard Graßmann, Michael Samak |
| Contact | bcn@burda.com |
