About BCN

The Brand Community Network (BCN) has access to over 3,000 customers, all agencies and around 250 media brands. As a specialist for multichannel marketing, BCN connects the brand worlds of enterprises with the thematic areas covered by Burda and other clients such as the Klambt media group. BCN specialises in content-based 360-degree solutions as well as digital-only, print, cross-media and live solutions. Its services include native advertising, commercial content and special forms of print advertising. BCN offers a full campaign management service. Its experts advise customers and agencies at two specific interfaces. In “Client Services”, market experts manage the corporation’s customer relationships by industry. The experts in the “Media Sales” department ensure the company remains close to its agency customers. They work directly at the major agency locations. “Digital Media”, which specialises in all programmatic solutions, supports digital campaign concepts and develops BCN’s digital business. In addition to digital marketing for Burda platforms such as Bunte.de, Focus.de and Netdoktor.de, BCN also has a vast digital client portfolio, including Klambt digital and Gofeminin.de.

The sales network also includes b.famous content studios (a creative agency) and AdTech Factory. Customised, creative solutions are developed quickly and efficiently. BCN has a 16.5 percent share of the German advertising market and generates turnover of €534 million with its national marketing portfolio (source: Nielsen Media Research 2020). BCN is the leader among European magazine marketers. It has a presence in 15 sales regions, either with its own offices or via representatives.

Learn more: www.brand-community-network.com/

Managing director

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Managing Director

Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).

Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).

Facts
Company Burda Community Network GmbH (BCN)
Managing directors Burkhard Graßmann, Michael Samak
Locations Munich/Stuttgart, Frankfurt, Düsseldorf, Hamburg/Berlin
International Own offices in Switzerland, Austria, UK, France and representatives in many other countries
Responsible for content Burkhard Graßmann, Michael Samak
Contact bcn@burda.com
Managing director

Burkhard Graßmann was appointed Chief Marketing Officer (CMO) in early 2021. As part of this role, he is responsible for Marketing & Innovation at the newly established BurdaVerlag and thus for the (further) development of innovative and reach-based business models and the marketing of over 160 media products. Within BurdaVerlag, he also serves as managing director of BurdaVerlag Data Publishing GmbH and FactField GmbH and is the spokesperson for the management board of TEC The Enabling Company GmbH. He has also been the spokesperson for the management board of BCN Brand Community Network GmbH, Burda’s multi-channel marketer, since 2016, and the spokesperson for the management board of AdTech Factory GmbH, a technical service provider, since 2019. ​

Burkhard Graßmann joined Burda in 2011. Until 2020, he was the managing director of BurdaNews, an integrated media company with brands such as FocusFit for Fun and TV Spielfilm, before moving to the new BurdaVerlag at the end of 2020. 

Before this, he was the spokesperson for the management board of Payback GmbH. After studying business economics and humanities, he began his career at Hamburg-Mannheimer Sachversicherung. He then worked for EXPO Hannover and Deutsche Telekom, where he took on various management and board positions.

Managing Director

Michael Samak is the managing director of BCN Brand Community Network, the multi-channel marketer, and is responsible for its customer relationships with around 3,000 advertisers. He has been managing director of AdTech Factory GmbH, a technical service provider, since 2019, and managing director of b.famous content studios, Burda’s creative agency, since 2021. Before joining BCN in 2014 as Director Client Services, he spent 17 years working for the international advertising agency Saatchi & Saatchi, most recently serving as CEO and looking after all its business in Germany and Switzerland.

Michael Samak studied business at the University of Mannheim, focusing on marketing and international management, and Islamic studies at the University of Heidelberg. He is a prominent communications consultant (winning creative awards such as the Effie, Euro Effie, Cannes Lions, Clio and Eurobest) and co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Experiential Communication – Success Factors for Marketing Practice), which features cross-industry best practice examples from notable companies. In 2019, he was elected spokesperson for the Working Group on Press Market Advertising (Arbeitskreis Pressemarkt Anzeigen, PMA) of the Association of German Magazine Publishers (Verband Deutscher Zeitschriftenverleger, VDZ).