High-quality multimedia marketing

BCN, Burda’s multimedia marketing specialist, unites the brand worlds of companies and other organisations and the thematic areas within Hubert Burda Media. BCN’s innovative organisational structure has two market interfaces to advertising companies and media agencies. Client Services & Supply acts as the point of contact for advertising customers. Market experts oversee the corporation’s customer relationships within each industry. Working directly at the major agency locations, the experts in Media Sales ensure that the company remains close to its agency clients. This marketing structure allows cross-media/technology communication solutions to be implemented quickly, efficiently and creatively – be they multichannel, print or digital-only, content marketing or moving-image solutions.

BCN’s domestic marketing portfolio has a 16% advertising market share and generates turnover of EUR 550 million (source: Nielsen Media Research 2016). This makes BCN one of Europe’s leading media marketers. The company has a presence in 20 countries around the world, either with its own offices or via representatives. Burkhard Graßmann and Michael Samak are the managing directors of BCN.

Links: BCN website

Managing director

Burkhard Graßmann is the managing director of BurdaNews and BCN. He previously managed Payback, the loyalty card operator, and spent many years in various board positions at Deutsche Telekom. He studied business, history, political science and philosophy.

Burkhard Graßmann is the managing director of BurdaNews and BCN. He previously managed Payback, the loyalty card operator, and spent many years in various board positions at Deutsche Telekom. He studied business, history, political science and philosophy.

Managing director

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.

Facts
Company BCN Burda Community Network GmbH
Managing directors Burkhard Graßmann, Michael Samak
Locations Munich, Frankfurt, Düsseldorf, Hamburg/Berlin
International Own offices in Switzerland, Austria, UK, France and the USA and representatives in many other countries
Responsible for content Michael Samak
Contact bcn@burda.com
Managing director

Burkhard Graßmann is the managing director of BurdaNews and BCN. He previously managed Payback, the loyalty card operator, and spent many years in various board positions at Deutsche Telekom. He studied business, history, political science and philosophy.

Managing director

Michael Samak has been managing director of BCN since January 2016 and is responsible for customer relationships with advertising companies. Before joining Burda in April 2014, he spent 17 years working for the international advertising agency Saatchi & Saatchi. Most recently, he served as Regional CEO with overall responsibility for Germany and Switzerland and around 250 employees at sites in Frankfurt, Düsseldorf, Berlin, Zurich and Geneva. Michael Samak is co-editor of the marketing textbook “Erlebniskommunikation – Erfolgsfaktoren für die Marketingpraxis” (Communicating experience – factors in marketing success), which bridges the gap between theory and practice with cross-industry best practice cases from notable companies.