High-quality multimedia marketing

The Brand Community Network (BCN) has access to over 3,000 customers, all agencies and around 250 media brands. As a specialist for multichannel marketing, BCN connects the brand worlds of enterprises with the thematic areas covered by Burda and other clients such as the Klambt media group. BCN specialises in content-based 360-degree solutions as well as digital-only, print, cross-media and live solutions.

BCN news

If a company invites you for an interview, then you’ve cleared the first hurdle in the application process. The #AskTheBoss series answers what happens next while providing a sneak peek into different departments.

In-game advertising: BCN partners with Anzu platform

The BCN is collaborating with Anzu to add in-game advertising to its digital marketing portfolio.

Joined forces for Samsung's new multichannel campaign

Cooking is more than just a passion – it’s also the focus of a new multi-channel campaign for Samsung produced by the Burda/Prosiebensat.1 marketing and content partnership.

Strategic partnership for new “ADAC Motorwelt” magazine

The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, Europe’s biggest magazine. The club entered into a strategic collaboration with Hubert Burda Media to make this happen.

Lodenfrey celebrates "true style icons" with Elle

What makes a real sense of style? Lodenfrey answers with a native campaign via print and at the point of sale, developed by Burda marketer BCN and premium brand Elle.

John Frieda lifts the secret with BCN

More than a hair color: What distinguishes blonde women, what secrets they have and how brand communication can address this – this is what John Frieda shows with BCN, using the central theme “Blonde Secret”.

“We tell stories – by, about and with brands”

Christine Fehenberger, managing director of B.famous content studios, explains the task of the new founded unit.

Second Health Lab by Burda

BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.

Print without print

The new invisible print ad special by BCN and the Creative Services team at Adtech Factory shows how advertising can successfully communicate the core of a product in classic formats.

Seat on the catwalk

BCN and AdTech Factory’s ad specials team are presenting the new Seat Leon ST on a catwalk. The innovative ad special provides our client Seat with room for emotional pictures creating an impressive appearance.

BCN expands management board

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation.