BurdaDirect

BurdaDirect is a subsidiary of Hubert Burda Media and has been a full-service specialist for consumer dialogue, consumer data and CRM processes in the media industry for over 50 years.

More than 350 employees realise performance-oriented campaigns for their partners and serve almost three million consumers. Specialising in end-to-end subscription management, the company develops tailoured solutions both for Hubert Burda Media’s proprietary business and as a service for more than 100 magazine titles serving two million subscribers. 

BurdaDirect offers B2B solutions in the areas of lead & address management and reach marketing & analytics built on a class-leading selection of channels and strategies. Current B2B partners represent industries ranging from publishing, e-commerce, and mail order, to insurance, and finance. BurdaDirect is actively developing new product opportunities, sales models and cross-channel capabilities in the areas of financial services, insurance, competitions, lotteries and travel, utilising their exemplary product know-how and customer service.

Link: BurdaDirect website

Managing director

Ralf Schnetz has been with Burda since 1998 and was Director of Finance & Controlling for the BurdaDirect Group. He became managing director of Neue Verlagsgesellschaft mbH in 2011. Since November 2013, he has also been the spokesperson for the management board of short-break agent Freizeit und Trendmarketing GmbH in Kleve.

Ralf Schnetz has been with Burda since 1998 and was Director of Finance & Controlling for the BurdaDirect Group. He became managing director of Neue Verlagsgesellschaft mbH in 2011. Since November 2013, he has also been the spokesperson for the management board of short-break agent Freizeit und Trendmarketing GmbH in Kleve.

Facts
Company Burda Direkt Services GmbH
Management Ralf Schnetz
Locations 6 locations, main locations in Offenburg and Munich
Employees Approx. 350
Contact info@burdadirect.com
Images & downloads

Silkes Weinmesse

Burda@Turf

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MeetCrossmedia

Managing director

Ralf Schnetz has been with Burda since 1998 and was Director of Finance & Controlling for the BurdaDirect Group. He became managing director of Neue Verlagsgesellschaft mbH in 2011. Since November 2013, he has also been the spokesperson for the management board of short-break agent Freizeit und Trendmarketing GmbH in Kleve.