Sales and technology in harmony

BurdaDirect is a subsidiary of the Hubert Burda Media corporation and has eleven locations in Germany, Austria and Switzerland. The full-service provider is one of the leading companies for cross-media performance in customer management, subscription services and e-commerce. Around 600 employees in ten profit centres manage approximately 200 million customer contacts and 4 million subscriptions.

The BurdaDirect service portfolio encompasses cross-media dialogue marketing, multi-channel marketing for specific target groups and tailored CRM tools. BurdaDirect uses its experience and expertise to combine sales and marketing to form full services and provides its customers with comprehensive solutions for online and offline business models. The company’s involvement in strong and innovative B2B and B2C companies rounds off its service portfolio.

The BurdaDirect group encompasses ten subsidiaries and holdings. Its main sites are in Offenburg and Munich. Its investments focus on business models for subscriptions and recurring-usage products.

Links: BurdaDirect group

Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.

Facts
Company Burda Direkt Services GmbH
Managing directors Michael Rohowski 
Locations 11 locations in Germany, Austria and Switzerland
Employees Approx. 600
Profit centres 10 subsidiaries and holdings
Customer contacts Around 200 Millionen
Subscriptions Around 4 Millionen (magazines, e-paper, mobile)
New customers Over 900,000 new customers acquired p.a.
Service contracts More than 2,000
Contact info@burdadirect.com

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Managing director

Michael Rohowski, BurdaDirect managing director and spokesperson since 2011, is responsible for sales, online and cross-media dialogue marketing. He became managing director of Burda Direkt Services GmbH in 2010. A graduate engineer, he has previously worked for McKinsey, Bertelsmann Direct Sales, Lycos Europe and the performance agency 247RealMedia.