BurdaHome is one of the four national publishing groups within Hubert Burda Media. The division publishes numerous special-interest media brands on cooking, enjoyment & hospitality, and gardening, countryside & homes. At BurdaHome, the focus is always on offering consumers a 360° brand experience. BurdaHome brands reach over 7 million readers (ma I/2016) and speak directly to their consumers’ lives via all communication channels.
The portfolio includes around 30 periodical magazines, including Europe’s largest gardening magazine, Mein schöner Garten – a multi-channel brand with a large online community, online shopping system and retail collaborations. Another brand steeped in tradition is Meine Familie & ich, Germany’s biggest-selling food and enjoyment magazine. Be it Wohnen & Garten, Wohnenträume, Lisa Wohnen & Dekorieren or Home & Style – to name just a few – BurdaHome brands offer lifestyle and home trends for every taste and budget. Another huge success is the strongly growing family of countryside magazines based around Mein schönes Land with line extensions such as Mein schönes Landhaus, Mein schöner Landgarten, Meine gute Landküche and LandEdition.
Links: Mein schöner Garten, Das Kochrezept, Meine Familie & ich, Lust auf Genuss, Mein schönes Land, Wohnen & Garten
| Division | BurdaHome |
|---|---|
| Managing director | Frank-Jörg Ohlhorst |
| Locations | Offenburg (headquarters), Munich |
| Reach | 4.91 million readers (ma II/2019) |
| Magazines | Around 25 periodicals |
