Multimedia fashion and entertainment

BurdaStyle has a portfolio of exclusive media brands, including the luxury titles Elle, Elle Decoration, InStyle, Instyle Men and Harper’s Bazaar and premium titles Bunte and Freundin. With over eight million readers and almost two million users, BurdaStyle is Germany’s largest media provider for fashion and entertainment. The company offers magazines, online services, events and products for predominantly female readers and users.

BurdaStyle brands are staged on online portals, via social media and mobile devices and in moving images. Events such as the Bunte New Faces Awards, the Bunte Festival Night and cocktails during international fashion weeks complement the brand worlds.

With innovative concepts such as the Freundin Perfect Piece Award, the InStyle Box and the Elle pop-up store, the brands expand their portfolio of services and tap into new sources of revenue. The introduction of multi-channel editorial teams began in 2014 with Elle, where all channels for one brand (print, website, social media) are managed by a central team.

Links: Bunte, InStyle, Harper's Bazaar, Elle, Freundin

Managing director

Manuela Kampp-Wirtz launched her career in 1995 with the media publishing company MVG Medienverlagsgesellschaft. She then worked for Condé Nast as Advertising Director for Vogue until 2005. She made her Burda début as Head of Sales & Marketing for brands such as Bunte, InStyle and StarnetOne. After returning to Condé Nast as publisher of Vogue, Glamour and Myself, she came back to Burda in 2012 as managing director of BurdaStyle.

Manuela Kampp-Wirtz launched her career in 1995 with the media publishing company MVG Medienverlagsgesellschaft. She then worked for Condé Nast as Advertising Director for Vogue until 2005. She made her Burda début as Head of Sales & Marketing for brands such as Bunte, InStyle and StarnetOne. After returning to Condé Nast as publisher of Vogue, Glamour and Myself, she came back to Burda in 2012 as managing director of BurdaStyle.

Facts
Division BurdaStyle
Managing director Manuela Kampp-Wirtz
Location Munich
Reach 8 million readers (print) and 2 million users (online)
Managing director

Manuela Kampp-Wirtz launched her career in 1995 with the media publishing company MVG Medienverlagsgesellschaft. She then worked for Condé Nast as Advertising Director for Vogue until 2005. She made her Burda début as Head of Sales & Marketing for brands such as Bunte, InStyle and StarnetOne. After returning to Condé Nast as publisher of Vogue, Glamour and Myself, she came back to Burda in 2012 as managing director of BurdaStyle.