As the leading medium of the entertainment industry, Bunte honours the most creative talents every year with the New Faces Award - and thus draws media attention to the stars of tomorrow. The young talent award of Europe's biggest people magazine Bunte has been presented since 1998 as an award in the categories "Film" and "Style". In 2018, the New Faces Award was expanded to include the category "Music".

The final evaluation of the nominees selected by Bunte is the responsibility of an expert jury consisting of former Faces winners and experts from the fashion, film and music industries. Since 2021, consumers have been able to influence the final announcement of the winners via public voting.

With the New Faces Award Film, Bunte annually honours young talents in the field of acting and directing and connects young talent with experienced actors, well-known producers and renowned directors. Since its inception, the award has developed into a promising talent scout for the German film and television landscape. Daniel Brühl, Jessica Schwarz, Hannah Herzsprung, Bettina Zimmermann and Matthias Schweighöfer are just a few of the award winners in the "Film" category who have since made a career for themselves.

With the New Faces Award Style, Bunte demonstrates its journalistic intuition to recognise the potential of talents at an early stage. New creative faces in the field of fashion and style are awarded: in addition to good craftsmanship and design, the main focus here is on style in a holistic sense, commitment, and initiative. Here, too, Bunte has already paved the way to the limelight for many creative fashion and design newcomers, including Galvan, Stefanie Giesinger, Caro Daur, Horror Vacui and Julia Leifert.

The New Faces Award Music promotes young talents from the music industry. Passion and creativity are the keys to success. Nessi, Ilira and Zoe Wees have won the award so far.