TEC The Enabling Company GmbH (“TEC”) is responsible for establishing and continuously developing investments in companies via media-for-equity models. This form of collaboration focuses on companies and start-ups offering high-quality consumer goods that will interest and inspire readers and users of BurdaVerlag media brands. The TEC team advises and supports them with comprehensive and customised media services that help them to acquire new customers and build their brands. Food, Health and Beauty are particular areas of interest. TEC places great value on long-term collaborative relationships with these companies.

TEC serves as their interface to publishing companies within BurdaVerlag to ensure their products are marketed to individual target groups in the best possible way. Tests are conducted to make sure the products are the right fit for Hubert Burda Media. Successful collaborations include the coffee supplier Roastmarket.de and Vicampo.de, a marketplace for wine. The shares in Vicampo GmbH were sold in summer 2021 after around 5 years of fruitful partnership. The stake in Roast Market GmbH was expanded to around 28 percent in summer 2021.