Contemporary companion that speaks to its readers

Frau im Trend is the contemporary companion for all situations in life, the basic utensil for the modern woman and family manager. Frau im Trend reports on everything that makes everyday life better and easier with simple tips and trends. With its emotive language, this useful magazine communicates more than just facts. Frau im Trend is the perfect companion for its readers’ lives.

In the Women’s Weeklies segment, Frau im Trend combines high circulation with TAP efficiency. Its readers, who are responsive to advertising, are aged between 40 and 69.


Kai Winckler has been working as editor-in-chief of various entertainment publications since 1993. He was editor-in-chief of “Das neue Blatt” from 2002–2007, “Neue Post” from 2008–2010, and “Neue Welt” and “Frau Aktuell” from 2012–2016. In July 2016, he moved to BurdaLife to become editor-in-chief of Freizeit Revue, Freizeit Spass and Freizeit Exklusiv.

Division BurdaVerlag
Managing Director Elisabeth Varn
General Manager Sven Dams
Editor-in-chief Kai Winckler
Headquarters Offenburg
Frequency Weekly
Price € 1.29
Media Data bcn.burda