Contemporary companion that speaks to its readers

Frau im Trend is the contemporary companion for all situations in life, the basic utensil for the modern woman and family manager. Frau im Trend reports on everything that makes everyday life better and easier with simple tips and trends. With its emotive language, this useful magazine communicates more than just facts. Frau im Trend is the perfect companion for its readers’ lives.

In the Women’s Weeklies segment, Frau im Trend combines high circulation with TAP efficiency. Its readers, who are responsive to advertising, are aged between 40 and 69.


Maria Sandoval edited Freizeit Revue, was a member of the developmental editorial team at Super Illu, and then worked as an editor, department manager, chief reporter and deputy editor-in-chief at “Bild der Frau” in Hamburg. She has been editor-in-chief of Lisa since 2003. She has also been responsible for the mindstyle magazine Ma vie since early 2016 and, since August 2016, for the weekly women’s magazine Frau im Trend.

Division BurdaVerlag
Managing Director Elisabeth Varn
General Manager Sven Dams
Editor-in-chief Maria Sandoval 
Headquarters Offenburg
Frequency Weekly
Price € 1.59
Media Data bcn.burda