Frau im Trend is the contemporary companion for all situations in life, the basic utensil for the modern woman and family manager. Frau im Trend reports on everything that makes everyday life better and easier with simple tips and trends. With its emotive language, this useful magazine communicates more than just facts. Frau im Trend is the perfect companion for its readers’ lives.

In the Women’s Weeklies segment, Frau im Trend combines high circulation with TAP efficiency. Its readers, who are responsive to advertising, are aged between 40 and 69.