Eye to eye with the readers

Lisa has become one of the largest weekly women’s magazines in Germany. Founded in 1994, it is now read by a lot of women every week thanks to its close connection with its target group: It covers authentic topics that are central to its readers’ lives and offers services, high value, many interactive promotions, social media and brands you love. All this places the editorial team in constant contact with their readers and users.

Lisa invites readers to share their opinions on all media channels and platforms, involving them to a high degree. This dialogue and exchange takes place on Lisa, brands you love, Facebook and Instagram.


Kai Winckler has been working as editor-in-chief of various entertainment publications since 1993. He was editor-in-chief of “Das neue Blatt” from 2002–2007, “Neue Post” from 2008–2010, and “Neue Welt” and “Frau Aktuell” from 2012–2016. In July 2016, he moved to BurdaLife to become editor-in-chief of Freizeit Revue, Freizeit Spass and Freizeit Exklusiv.