Pacvertise – the #1 PAC ads marketer

Advertisers and media agencies can use Pacvertise to reach millions of online shoppers in Germany by placing advertising in packages. According to Bitkom Research, 80% of Germans aged 14 and over now shop online. This has created a whole media genre: PAC ads. The Pacvertise portfolio ranges from transactional PAC ads for traditional vouchers and discounts to large branding formats and special solutions for sampling campaigns, for example in the food and beauty/care sectors. These PAC ads are distributed via a network of over 4,500 small and medium-sized online shops, Amazon Marketplace sellers and Ebay sellers. Pacvertise can also be used to place inserts with famous brands and the market’s leading e-commerce retailers. Pacvertise offers access to a total monthly reach of 19 million people in Germany, including the top target groups.

Links: Website

Managing director

Andreas Bichlmaier has been working for Hubert Burda Media since December 1999. His most recent post was as Head of Technology for Valiton. He has been managing director of PaketPlus, where he is responsible for technology, since early 2017.

Managing director

Rouven Riexinger has been with Burda since 2003. As head of database marketing, he shared responsibility for setting up Burda Direct interactive GmbH, which he began to manage in 2009. Since 2011, he has been managing sales at Burda Direkt Services GmbH (BDS). A specialised group of experts, the LeadDirect brand evolved from Burda BDS in 2015.

Division BurdaDirect
Managing directors Andreas Bichlmaier, Rouven Riexinger
PAC ads distributed since 2009 Over 900 million
Campaigns conducted Over 4,000
Reach 19.3 million online shoppers
Office locations Munich