The baking trend magazine

“Cocooning” has turned baking into a real trend – after all, nothing beats everyday stress better than home well-being. This concept focuses on relaxation, pampering and appreciation. And this is exactly what Sweet Dreams offers six times a year. The magazine presents new international and regional delicacies, classics from grandma’s cookery book and dream cakes from professionals with tips and tricks to ensure success. Sweet Dreams is printed on paper with a wonderful feel, while its layout captivates readers with its stylish staging and clear look.


Anke Krohmer came to Hubert Burda Media in 2002 as deputy editor-in-chief of Lisa following roles with the Bauer Media Group and Axel Springer SE. She has been editor-in-chief of Lust auf Genuss since 2012. She is also responsible for the food titles Slowly Veggie, Das schmeckt and Lisa vegetarisch für jeden Tag, which she played a major role in developing.

Division BurdaVerlag
Managing Director Oliver Eckert
Editor-in-chief Anke Krohmer
Headquarters Munich/Offenburg
Frequency 6 x year
Price €6.50
Media Data bcn.burda
Brand Director Regine Runte