Hubert Burda Media – key figures

Burda in the 2025 financial year 

Against a persistently challenging geopolitical and macroeconomic backdrop, Burda recorded a decline in revenue. In the 2025 financial year, the Burda Group generated revenue of €2.66 billion and employed 8,637 people (as of 31 December 2025). The Group operated more than 500 media and digital offerings across Germany and 17 additional countries. This represents a year-on-year decrease of 2.6 per cent.

In 2025, Burda structured its business activities around two strategic pillars. Burda Media comprises all German and international publishing and media operations, while Burda Equity bundles the Group’s digital investments. Across both pillars, Burda’s objective remains to deliver products and services that create maximum value for customers—by informing, inspiring, supporting or entertaining them.

International media business: magazines, digital brands, printing 

In 2025, the Burda Media segment generated external revenue of approximately €1.28 billion, representing a significant decline of 6.5 per cent compared with the previous year. In Germany, the segment includes BurdaVerlag and BurdaForward, as well as the narrative impact agency C3 and BurdaDruck, Europe’s largest gravure printing company.

Globally, Burda published 449 magazine titles in 2025. In Germany alone, the segment’s media brands reach 34.3 million readers annually and form an integral part of everyday life. BurdaVerlag continues to execute its strategy of expanding digital business models alongside its core magazine operations and further diversifying revenue streams. Following several years of growth, digital revenues remained broadly in line with the prior year, while continuing to represent a key earnings pillar. The Publishing Kids unit, which includes Stuttgart-based Blue Ocean Entertainment, is the leading publisher of children’s magazines in the German-speaking market.

BurdaForward’s portfolio comprises high-reach digital brands such as Focus Online, Chip.de, Bunte.de, TVSpielfilm.de, Finanzen100, NetMoms, The Weather Channel and FitForFun.de. In 2025, BurdaForward continued to diversify its digital publishing platform, with a clear focus on converting audience reach into direct user engagement and sustainable customer relationships.

C3 operates under a client pod agency model, deploying interdisciplinary and agile project teams. The agency brings together more than 30 areas of expertise, ranging from strategy and concept development to content creation, technology and platform capabilities, as well as marketing intelligence and performance marketing.

BurdaDruck specialises in high-volume gravure printing of premium magazines, catalogues and advertising materials. With production sites in Offenburg, Nuremberg and Vieux-Thann (France), it remains Europe’s largest gravure printing company. The business continues to operate in a structurally declining market characterised by overcapacity; accordingly, printed volumes decreased in line with market trends to 214,000 tonnes in 2025.

BurdaInternational’s publishing activities span 11 countries, with a primary focus on the United Kingdom, continental Europe and Asia. Digital business models continued to grow in importance in 2025; for example, Immediate Media in the UK is further expanding its digital subscription business.

Digital investments in jobs, travel and e-commerce

Burda Equity comprises the Group’s digital investment portfolio, including New Work SE (operator of the Xing professional network and the employer review platform Kununu), the HolidayCheck Group, the Cyberport Group, Silkes Weinkeller, Nebenan.de and BurdaPrincipal Investments. In 2025, the segment generated revenue of approximately €1.37 billion, reflecting a slight increase of 1.5 per cent year on year.

The Xing platform recorded more than 21 million members in the DACH region in 2025 and remains in an ongoing transformation phase. Kununu delivered a strong performance, with a further significant increase in both company profiles and workplace insights compared with the previous year.

The HolidayCheck Group benefited from higher booking volumes and rising travel prices. The platform continued to diversify its business model and further expanded its B2B activities, including through the sale of advertising solutions to travel providers.

BurdaCommerce comprises the Group’s e-commerce investments, including Cyberport SE with its brands Cyberport and Computeruniverse, Cyberport IT-Services GmbH, and the online wine retailer Silkes Weinkeller GmbH, which operates the brands Silkes Weinkeller, Meravino and, since 2025, Vino Commerce. Cyberport remained one of Germany’s leading e-commerce companies in 2025 and operates nine retail stores across Germany and Austria.

Nebenan.de has been a majority investment of Burda since 2020 and, with more than four million verified users, is the leading neighbourhood network in Germany. The platform continued its strong user growth trajectory in 2025.

BurdaPrincipal Investments, the Group’s international growth capital arm, completed several new minority investments in Europe, the United States, the Middle East and Australia during the 2025 financial year. These investments focus in particular on the fields of artificial intelligence, medtech, sustainability and advanced materials, including Imperia, Amboss, Buycycle and Uluu.

Outlook

Burda enters the 2026 financial year with cautious optimism and remains focused on innovation and growth in its digital businesses. “While the overall market environment remains challenging, we continue to drive transformation across all business areas with the aim of returning to sustainable revenue growth in the medium term,” said Burda CFO Lydia Rullkötter. At the same time, the Group is systematically optimising its cost base to further enhance profitability. “We are committed to leveraging technological progress – particularly in artificial intelligence – to accelerate our digital transformation and align our products even more closely with the needs of our consumers,” she added.

For 2026, Burda expects revenue to remain broadly in line with the previous year.

Development of Burda's Revenues

Contact:
 presse@burda.com