Hubert Burda Media (short: “Burda”) reports a positive outcome for the 2024 financial year. Despite ongoing geopolitical challenges such as the Russian war of aggression in Europe, the effects of potentially increasing global protectionism, and a challenging consumer climate, the group looks forward to 2025 with confidence. Last year, the Burda Group achieved revenues of over €2.7 billion with more than 500 products in Germany and 17 other countries. This represents a revenue decrease of 0.4 percent compared to the previous year. By the end of the year, the group employed around 9,000 employees.
The digital activities, particularly from BurdaVerlag and BurdaInternational in Poland and the Czech Republic, were especially successful in 2024. The HolidayCheck Group also recorded positive revenue growth in the organiser and advertising business. The international growth capital arm BurdaPrincipal Investments (BPI) expanded its portfolio to now over 30 investments.
In 2024, the Burda Group structured its business into three areas: Consumer Media, B2B Media and Services, and Commerce. Burda's goal is to offer products and services in all areas that provide the greatest possible added value to customers by helping, informing, inspiring, or entertaining them.
In the Consumer Media area, Burda consolidated its media and publishing businesses. The aggregated revenue of this area was €1.2 billion in the past financial year, approximately 3 percent higher than the previous year. Domestically, the area primarily includes BurdaVerlag and BurdaForward, as well as the neighbourhood network Nebenan.de.
Globally, Burda published 468 magazine titles in 2024. In Germany alone, the media brands of the business area are an integral part of the lives of 34.3 million readers annually. BurdaVerlag has a clear goal to significantly increase the reach of its digital offerings in 2025. The main content focuses on Food, Health, and Garden & Living. The Publishing Kids unit includes the children's magazine publisher Blue Ocean Entertainment in Stuttgart and is a leader in the German-speaking area for children's magazines.
The publishing activities of BurdaInternational span 11 countries, primarily the UK, continental Europe, and Asia. In the UK, the strategic focus on the digital subscription business was strengthened with the nutrition platform Nutracheck and the newly introduced Goodfood app. In the Czech Republic, the digital publisher Extra Online Media, acquired in 2023, was successfully integrated.
The portfolio of BurdaForward includes high-reach brands such as Focus Online, Chip.de, TVSpielfilm.de, Bunte.de, Finanzen100, Fit for Fun, NetMoms, and Efahrer.com. Steps towards closer collaboration with BurdaVerlag were initiated in 2024, and BurdaForward commissioned the Brand Community Network GmbH with the marketing of its entire digital portfolio at the beginning of 2025.
Nebenan.de has been a majority stake of Burda since 2020 and is the leading neighbourhood network in Germany with over 3.5 million verified users. The network continued its strong user growth in 2024.
The B2B Media and Services business area consolidated all professional services Burda provides for corporate clients. This includes New Work SE, the operator of the job network Xing and the employer review platform Kununu, BurdaDruck, and the agency group C3. Revenues in this area moderately decreased by 8.3 percent to a total of €463.6 million in 2024, primarily due to a repositioning at New Work SE.
The job network Xing was used by approximately 22.9 million members in the D-A-CH region in 2024. The financial year was particularly successful for the employer review platform Kununu, which significantly increased the number of company profiles and workplace insights compared to the previous year.
BurdaDruck specializes in the production of high-quality magazines, catalogues, and advertising prints in high-volume gravure printing. With locations in Offenburg, Nuremberg, and Vieux-Thann in France, BurdaDruck is Europe's largest gravure printing company. Despite the overall economic challenges, the company maintained a constant volume of printed material at 230,000 tons.
The content marketing agency C3 operates in a client-pod agency model, supporting clients with interdisciplinary agile project teams. C3 combines over 30 specialist disciplines – from strategy and conception to content creation, technology competence, marketing intelligence, and performance marketing.
The Commerce business area included Burda's key internet-based activities in e-commerce and travel. The area’s revenue slightly decreased by 0.5 percent to €1.1 billion in 2024.
BurdaCommerce includes the electronics e-commerce holdings Cyberport SE with the brands Cyberport and Computeruniverse, Cyberport IT-Services GmbH, and the online wine retailer Silkes Weinkeller GmbH. Cyberport was one of Germany’s largest e-commerce companies in 2024 and operates 9 stores in Germany and Austria. New revenues were generated through the introduction of a rental model for business customers.
The HolidayCheck Group achieved significant revenue growth in both travel brokerage and organiser business. The digital travel platform diversified its business models and expanded the B2B business alongside B2C, for example, by selling advertising spaces to travel providers.
BurdaPrincipal Investments (BPI) acquired a series of new minority stakes in the 2024 financial year, particularly in the areas of innovative materials and AI. BPI participated in another financing round of the German AI market leader Aleph Alpha and acquired shares in the leading Philippine fintech start-up BillEase and Neotaste, an app-based restaurant subscription platform.
Burda remains optimistic for the 2025 financial year and continues to focus on innovation and growth in the digital sector. Specifically, Burda plans to strengthen synergies between its companies (particularly in the areas of innovation culture, use of artificial intelligence, data-driven monetisation, and editorial strategies) while continuing to advance the transformation of entrepreneurial and journalistic concepts. The focus is on creating new digital business models. To focus on further development and growth in the two main business fields "Media" and "Digital Investments", Burda will organise its corporate portfolio into two pillars starting 1st June 2025: Burda Media will consolidate all German and international publishing and media activities of the group, including the business areas of BurdaVerlag, BurdaForward, BurdaInternational, BurdaDruck, BurdaBroadcast, and the agency C3. Under the Burda Equity umbrella, all digital investments of Burda – which currently include New Work SE, HolidayCheck, Cyberport, Silkes Weinkeller, Burda Next (including Ghostery, Brave) and Nebenan.de – as well as the growth capital arm BurdaPrincipal Investments (BPI) will be consolidated.
Burda anticipates slightly increasing revenues for 2025.
| 2023 | 2024 | Change | |||
| € million | in % | Mio. € | in % | ACTUAL (in %) | |
| Consumer Media | 1,149.3 | 41.8 | 1,183.4 | 43.2 | 3.0 |
| B2B Media und Services | 505.5 | 18.4 | 463.6 | 16.9 | -8.3 |
| Commerce | 1,080.8 | 39.3 | 1,075.2 | 39.3 | -0.5 |
| Other | 11.9 | 0.5 | 14.7 | 0.6 | 23.9 |
| Sales Revenue | 2,747.5 | 100.0 | 2,736.9 | 100.0 | -0.4 |
Contact:
presse@burda.com