To generate further growth with its core journalistic operations in Germany, Hubert Burda Media merged all of its German publishing activities into a new entity on January 1, 2021. This functionally structured company – BurdaVerlag – is home to more than 186 magazines and 160 digital media products on the German market.
Building on the outstanding market positions of its journalistic brands and products, BurdaVerlag will seek to expand its existing operations, instrumentalizing new business models and innovative projects to tap fresh growth potential. Since its launch on January 1st, Philipp Welte has been responsible for operations, heading the German publishing house via a joint board:
- Manuela Kampp-Wirtz, in her capacity as Chief Publishing Officer, is responsible for all products in the fields of fashion, lifestyle, news and food, along with TV guides. These include brands like Bunte, Focus, Instyle, TV Spielfilm and Meine Familie und ich.
- Kay Labinsky, also a Chief Publishing Officer, is responsible for all products dealing with entertainment, women, living and gardening, and health. This covers brands such as Freizeit Revue, Mein schöner Garten, Lisa and Netdoktor.de.
- Elisabeth Varn, as Chief Financial Officer and Chief Operations Officer, is responsible for all technical areas relating to production, product distribution and central commercial oversight.
- CMO Burkhard Graßmann is in charge of marketing and innovation. Responsibility for full service marketer BCN and the development of innovative reach-based business models define his portfolio.