Instyle meets
02/07/2019

17 Million followers

The internationally successful influencer Chiara Ferragni has created a limited makeup collection together with Lancôme, which she presented on Wednesday at the Ladies Lunch as part of the series Instyle meets in Frankfurt. At the invitation of Instyle Beauty Director Eva Jost, 50 predominantly female guests, influencers, models and TV stars met with fashion and beauty icon Chiara at tropical temperatures of around 38 degrees Celsius for a meet & greet. 

Chiara Ferragni is "The Blonde Salad"

The blonde had a hard time in the industry at the beginning and was watched with suspicion by her fashion colleagues at the international fashion shows, she confesses. But Chiara has had an amazing career: With nearly 17 million followers on Instagram and her blog "The Blonde Salad" she is considered to be one of the most successful influencers worldwide.

Networking in style

Under the motto Instyle meets, exciting personalities from the media, fashion and beauty industries regularly meet with influencers with a wide reach. For selected luxury and premium brands, the event offers an individually organised, high-calibre network event in an attractive Instyle environment and direct access to strong opinion leaders. In addition, the sponsors benefit from a high media reach due to the extensive coverage on all Instyle channels.

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Lancôme Managing Director Maria Rolf-Nathan, make-up artist Kerstin Hajdu, Lancôme Head of Marketing Katharina Teufel and Instyle Beauty Director Eva Jost, who had invited the ladies for lunch © Thomas Lohnes for HBM

Chiara Ferragni shared the day with her 17 million followers on Instagram

Inga Ganjon, Senior Marketing Communications Manager, "Germany's next Topmodel" contestant Bruna Rodriguez, Instyle Beauty Director Eva Jost, influencer Paulina Kurka and PR Manager Lancôme in front of the Instyle meets Location "Frankfurter Botschaft" © Thomas Lohnes for HBM

  Chiara Ferragni was busy giving interviews © Thomas Lohnes for HBM

Double trouble: "Let's Dance" star Motsi Mabuse and German presenter Nazan Eckes © Thomas Lohnes for HBM

Actress Janina Uhse © Thomas Lohnes for HBM

Influencers like Michi Brandl enjoyed being photographed with their idol © Thomas Lohnes for HBM

"Germany's next Topmodel" contestant Vanessa Stanat © Thomas Lohnes for HBM

Influencers Mandy Bork and Tara aka TamTamBeauty were busy taking selfies © Thomas Lohnes for HBM

Head of Lancôme Maria Rolf-Nathan, Carolin Schmitt, Douglas, Simona Giarolo, Douglas, Franziska Gatz, Lancôme, andTanja Vilusic, Douglas © Thomas Lohnes for HBM

Model Vanessa Fuchs next to the current Instyle cover © Thomas Lohnes for HBM

"Let's Dance" (German version of television show "So You Think You Can Dance") star Motsi Mabuse always in a dancing mood © Thomas Lohnes for HBM

Vanessa Stanat (209,000 subscribers) showed in her Instagram story that she had fun with model Vanessa Fuchs and Inga Ganjon (Instyle)

Model Vanessa Fuchs (299,000 subscribers) also shared the meeting with Chiara Ferragni via her Instagram channel

Actress Janina Uhse (690,000 subscribers) shared impressions from lunch via Instagram

Influencer Caro (itscaroo 280,000 subscribers) also showed her fans impressions of the "Instyle meets Lancôme x Chiara Ferragni" event

Influencer Nicole Böhm (32,800 subscribers) was in a good mood in front of the Instyle photo wall

Top influencer Chiara Ferragni © Thomas Lohnes for HBM

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