Nothing currently preoccupies young people as much as climate change and the associated dangers to our planet. The most important question of this generation is: How can we stop climate change by 2050?
2050, the new sustainability magazine for Generation Z, is available now. According to the editorial team, led by Brand Director Elfi Langefeld, “2050 is a storytelling project for a new generation. We want this brand to help create a constructive social attitude with its enthusiasm and unshakeable optimism.” 2050 content will be available both in the printed magazine and via digital formats (www.2050.de and www.instagram.com/2050magazin/).
The editorial team consists of two development editors-in-chief (Bianka Morgen and Dominik Schütte) and an agile journalistic advisory board with seven members, including Phoebe Nicette, a sustainability researcher and content creator from Berlin, Anastasia Umrik, an author and coach from Hamburg, and Shai Hoffmann, a social entrepreneur and activist from Berlin. The advisory board will cast a critical eye over the team’s work, discuss topics and texts and, above all, provide lots of clever ideas that will be scattered throughout the magazine. Readers can use the QR codes in the magazine to access videos, audio files and additional articles online.
2050 reports on visions, ideas, projects and people who are working to make the future worth living. It is progressive and realistic and has sound scientific foundations. It constantly strives to help improve society’s attitude. 2050 isn’t available from newsagents; instead, it will be distributed specifically to universities, schools and other training facilities – free of charge. Its content is also available as a web-based magazine containing moving-image content such as interviews, films and background reports.
2050 content is divided into four sections: Society, Environment, Economy and Culture. The Society section offers inspiration and discusses psychological topics, nutrition and the future of living and consumption. In her interview, actor Jella Haase talks about intergenerational conflict and the lack of authenticity in politics. The Environment section contains reports on sustainable change, nature and renewable energies. It features people from all around the world who are setting good examples and giving others the courage to act. The Economy section tackles all topics relating to sustainable enterprise and the world of start-ups as forward-thinking companies. Meanwhile, the Culture section provides insights into fair fashion, the hype around second-hand fashion, sustainable labels and book launches and runs interviews with pioneers.
2050 is printed on 100% recycled paper and has a print run of 30,000 copies. It is advertised in print, digital and OOH (out-of-home) spaces.