…only bad advertising. And this is what the new targeting technology “WeatherFX” by BurdaForward and The Weather Channel aims to address.
The technology and consumer medium Chip celebrated its 40th anniversary on Thursday. An official ceremony to mark the start of the event took place in the Haus der Kunst in Munich in the morning, with approximately one hundred guests from politics and the economy. Bavarian Prime Minister Markus Söder, the main speaker at the ceremony, honored the digital development in Bavaria and the success of Chip.
Chip in the course of time
An exhibition accompanying the ceremony invites visitors to gaze at exhibits from four decades of Chip.
„In the last 40 years, Chip has changed from being a special-interest magazine about microcomputers to becoming a technology and consumer medium that excites readers of the print and online versions alike. In a world which is becoming increasingly technical and digital, Chip provides guidance to active and future-oriented consumers in their everyday life based on independence and editorial expertise.“
Philipp Brunner, director of Chip
As part of the big anniversary, Chip not only honored the past, but also looked ahead into the future. Under the motto “Yesterday – today – tomorrow”, members of staff presented the highlights of the brand all day, from the first edition of Chip in 1978 to the online car search portal for e-mobility EFahrer.com launched in mid-June 2018.
Germany’s biggest hacker school
About 200 students from Munich played an essential part on the festive day as well. At the end of the ceremony in the morning, “Germany’s biggest hacker school” started: During the entire day at the Haus der Kunst, children and young people between the age of 11 and 18 got to know the world of bits and bytes under the guidance of the Hamburg Hacker School and forty software developers from BurdaForward, Chip’s media house. The young programmers were able to choose between four different projects to work on in “hacker classes” in the afternoon. In the early evening, the children and young people presented the results and received a certificate honoring them as participants of Germany’s biggest hacker school, powered by Chip.
Designers of the digital worl
„Digital education is particularly important for BurdaForward as a modern publishing company. Programming is the new global language of the job market. But it is still of little relevance in German teaching plans. The hacker school is meant to counteract this circumstance. As a forward-looking media company, we want to do justice to our social responsibility. We want to inspire the students to become interested in informatics: The children should not only become consumers, but also designers of the digital world.“
Oliver Eckert, CEO of BurdaForward
Chip wants to use the jubilee project of Germany’s biggest hacker school on the festive day as an initiative to focus more strongly on the digital education of children and young people in Germany. The aim is to get companies and potential participants interested in this and to contribute to the founding of other hacker schools in the whole of Germany.