BurdaForward, the digital publishing and marketing house and European content marketing network C3 have begun an extensive collaboration with the Native Advertising Institute (NAI) in Copenhagen.
90 seconds @ Burda is a new series that brings you closer to people, brands, departments or projects at Burda in the shortest time. Today, we visit the Data Science Team.
90 seconds Data Science
Tanja zu Waldeck, Chief Operating Officer at BurdaForward and Christian Essling, Director Analytics at BurdaForward, explain together with their team how data analysis improves the user experience for brands such as Focus Online, Huff Post or Chip.
You can also watch the video without sound because it is subtitled.