BurdaForward Advertising Study
Content isn't the only thing that counts
BurdaForward Advertising Study
Content isn't the only thing that counts

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.

BurdaPrincipal Investments
Bloom & Wild joins UK's Future Fifty
BurdaPrincipal Investments
Bloom & Wild joins UK's Future Fifty

Tech City UK has announced the latest batch of companies joining its Future Fifty programme, which supports 50 of the Britain’s fastest growing. Bloom & Wild is the second Burda investment joining the programme.

b4t creative tracking annual assessment 2016
Air France produced most original ad
b4t creative tracking annual assessment 2016
Air France produced most original ad

Airline Air France’s ad is last year’s most original advertisement.  These are two results of the annual assessment of b4t creative tracking 2016.

UK
Do-It-Yourself in a new dimension
UK
Do-It-Yourself in a new dimension

Immediate Media Co – the UK’s leading special interest content and platform company and part of Burda – is proud to announce a new home for the nation’s sewists and quilters on TV and online: The Sewing Quarter!

BurdaForward
Direct access
BurdaForward
Direct access

From now on, BurdaForward will make its digital portfolio available to mediascale’s “Native Campaign Cockpit" (NCC) as a partner to increase media penetration.

Burda Turkey
Combining content and events
Burda Turkey
Combining content and events

Dogan Burda, Turkey’s biggest magazine group, launched a new web page named Content & Event Studio, on which they represent their combined strengths of creating compelling content and organising creative events.

Xing
Getting off to a sunny start
Xing
Getting off to a sunny start

In 2012, career platform Xing’s CEO Thomas Vollmoeller announced the company’s aim to double its annual turnover by 2016. His team was successful. As a reward, Vollmoeller took everyone to Majorca.

BurdaForward
Native works
BurdaForward
Native works

The new “Best of Native Advertising” study by the BurdaForward Advertising research department, which surveyed almost 8,000 people, provides the latest findings on the effect of native campaigns.

Stockfood
Off to the garden
Stockfood
Off to the garden

The one-hundred percent Burda subsidiary StockFood has taken over the distribution of Friedrich Strauss Gartenbildagentur. It is the leading German agency for garden pictures.

Blue Ocean
Let’s go to Lego® City!
Blue Ocean
Let’s go to Lego® City!

Since January 17, Burda’s subsidiary, Stuttgart children’s publisher Blue Ocean Entertainment AG, has been publishing the official magazine for the „Lego® City“ game world.

BurdaBrasil
Sewing against poverty
BurdaBrasil
Sewing against poverty

Burda Style and Burda Academia offer vocational sewing training to economically deprived people, fostering inclusive entrepreneurship in Brazil. By nature, sewing is the perfect tool to fight poverty.

Burda Style
Creative duo take their places
Burda Style
Creative duo take their places

Since July, two new faces have been running Burda Style. Rashana Rebecca Jennings and Anastasios Voulgaris are the new editor-in-chief and collection manager at Germany’s largest creative magazine.

Playboy
A different kind of man
Playboy
A different kind of man

Playboy Germany is breaking new ground: Its design, structure and visual language have been revamped completely.

C3
Expanding into Australia
C3
Expanding into Australia

C3, Europe’s leading content marketing agency, is continuing its process of internationalisation. This time, it is heading Down Under for a collaboration with Edge, one of the leading content marketing agencies in the A…

Data security
Cliqz gets the ball rolling
Data security
Cliqz gets the ball rolling

Few people are aware of companies making a business out of recording the websites visited by unsuspecting users. The “Tracking the Trackers” study by Cliqz set the ball rolling for "Panorama" magazine’s research.

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