ADAC & Burda
Strategic partnership for new “ADAC Motorwelt” magazine
ADAC & Burda
Strategic partnership for new “ADAC Motorwelt” magazine

The General German Automobile Club (ADAC) is revamping its members’ magazine, “ADAC Motorwelt”, Europe’s biggest magazine. The club entered into a strategic collaboration with Hubert Burda Media to make this happen.

BCN & Elle
Lodenfrey celebrates "true style icons" with Elle
BCN & Elle
Lodenfrey celebrates "true style icons" with Elle

What makes a real sense of style? Lodenfrey answers with a native campaign via print and at the point of sale, developed by Burda marketer BCN and premium brand Elle.

BCN
John Frieda lifts the secret with BCN
BCN
John Frieda lifts the secret with BCN

More than a hair color: What distinguishes blonde women, what secrets they have and how brand communication can address this – this is what John Frieda shows with BCN, using the central theme “Blonde Secret”.

b.famous content sutdios
“We tell stories – by, about and with brands”
b.famous content sutdios
“We tell stories – by, about and with brands”

Christine Fehenberger, managing director of b.famous content studios, explains the task of the new founded unit.

BCN
Second Health Lab by Burda
BCN
Second Health Lab by Burda

BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.

BCN/Adtech Factory
Print without print
BCN/Adtech Factory
Print without print

The new invisible print ad special by BCN and the Creative Services team at Adtech Factory shows how advertising can successfully communicate the core of a product in classic formats.

BCN & AdTech Factory
Seat on the catwalk
BCN & AdTech Factory
Seat on the catwalk

BCN and AdTech Factory’s ad specials team are presenting the new Seat Leon ST on a catwalk. The innovative ad special provides our client Seat with room for emotional pictures creating an impressive appearance.

BCN
BCN expands management board
BCN
BCN expands management board

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation.

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