Christine Fehenberger, managing director of B.famous content studios, explains the task of the new founded unit.

BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.

The new invisible print ad special by BCN and the Creative Services team at Adtech Factory shows how advertising can successfully communicate the core of a product in classic formats.

Burkhard Graßmann, managing director of BurdaNews, will now also serve as the spokesperson for the management board of BCN, Burda’s central marketing organisation.