As part of our “Want to join me?” interview series, we accompanied Jan Schenk, Head of The Weather Channel, on his way to work.
As part of our “Want to join me?” interview series, we accompanied Jan Schenk, Head of The Weather Channel, on his way to work.
The weather affects consumers’ emotions and their behaviour, and it therefore has an impact on business.
…only bad advertising. And this is what the new targeting technology “WeatherFX” by BurdaForward and The Weather Channel aims to address.