Dmexco 2017
People, stories, digital trends
Dmexco 2017
People, stories, digital trends

On the second day of Dmexco Burda employees discussed topics concerning digital marketing and advertising.

BurdaForward
Juggling with data
BurdaForward
Juggling with data

In an interview, Christian Essling, Director Analytics in the Focus Online lab, explains why even perceived “mathematical late bloomers” can enjoy this discipline and how to bring order to numerical chaos.

Startup Grind
A powerful woman in the digital world
Startup Grind
A powerful woman in the digital world

At Startup Grind, a global event and networking series in which successful founders talk about their journey, Tanja zu Waldeck, COO of BurdaForward and founder of Netmoms, shared her personal experiences.

BurdaForward
New ad-model
BurdaForward
New ad-model

Tidy pages, less advertising: As part of the company’s “Goodvertising” strategy, BurdaForward has also redesigned the flagship Focus Online.

BurdaForward Advertising
Well prepared
BurdaForward Advertising
Well prepared

Martin Lütgenau, director of BurdaForward Advertising, takes a relaxed view of Google’s newest announcements to develop an ad blocker for Chrome.

BurdaForward
The core of success
BurdaForward
The core of success

At the event “Creative Company – Innovation as a Success Factor for Media Companies”, the people behind the “Medientage” asked publishers about innovative capabilities and what form best practice processes could take.

BurdaForward
Helping with the move to Munich
BurdaForward
Helping with the move to Munich

BurdaForward has set up its first employee apartment. This allows new employees to settle in peacefully, get to know the city and start their job without launching straight into a stressful search for accommodation.

BurdaForward Advertising Study
Content isn't the only thing that counts
BurdaForward Advertising Study
Content isn't the only thing that counts

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.

BurdaForward
Direct access
BurdaForward
Direct access

From now on, BurdaForward will make its digital portfolio available to mediascale’s “Native Campaign Cockpit" (NCC) as a partner to increase media penetration.

BurdaForward
Native works
BurdaForward
Native works

The new “Best of Native Advertising” study by the BurdaForward Advertising research department, which surveyed almost 8,000 people, provides the latest findings on the effect of native campaigns.

Native Advertising Days
„Make content, not commercials“
Native Advertising Days
„Make content, not commercials“

A crowd of more than 300 top-class specialists from 34 countries took part in the second Native Advertising Days in Berlin, officially sponsored by BurdaForward and C3. International speakers such as Stephanie Losee (VI…

BurdaForward and C3
Setting standards
BurdaForward and C3
Setting standards

BurdaForward, the digital publishing and marketing house and European content marketing network C3 have begun an extensive collaboration with the Native Advertising Institute (NAI) in Copenhagen.

The Weather Channel
There’s no such thing as bad weather...
The Weather Channel
There’s no such thing as bad weather...

…only bad advertising. And this is what the new targeting technology “WeatherFX” by BurdaForward and The Weather Channel aims to address.

Huffington Post
More room for courage
Huffington Post
More room for courage

Sebastian Matthes, editor-in-chief of the German Huffington Post, reports on its collaboration with the donation platform betterplace.org, and how he wants to give more space to the courageous in future.

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