On the second day of Dmexco Burda employees discussed topics concerning digital marketing and advertising.

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.

The new “Best of Native Advertising” study by the BurdaForward Advertising research department, which surveyed almost 8,000 people, provides the latest findings on the effect of native campaigns.

A crowd of more than 300 top-class specialists from 34 countries took part in the second Native Advertising Days in Berlin, officially sponsored by BurdaForward and C3. International speakers such as Stephanie Losee (VI…