As part of our “Want to join me?” interview series, we accompanied Tanja zu Waldeck, COO BurdaForward, on her way to work.

The weather affects consumers’ emotions and their behaviour, and it therefore has an impact on business.

Apart from low viewability, ad fraud is one of the problems the digital advertising industry is cosely concerned with at the moment.

Tidy pages, less advertising: As part of the company’s “Goodvertising” strategy, BurdaForward has also redesigned the flagship Focus Online.

Martin Lütgenau, director of BurdaForward Advertising, takes a relaxed view of Google’s newest announcements to develop an ad blocker for Chrome.

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.