Tanja zu Waldeck, COO BurdaForward
“Want to join me, Tanja?”
Tanja zu Waldeck, COO BurdaForward
“Want to join me, Tanja?”

As part of our “Want to join me?” interview series, we accompanied Tanja zu Waldeck, COO BurdaForward, on her way to work.

The Weather Channel
How the weather affects what we buy
The Weather Channel
How the weather affects what we buy

The weather affects consumers’ emotions and their behaviour, and it therefore has an impact on business.

BurdaForward Advertising
“Goodvertising” against Ad Fraud
BurdaForward Advertising
“Goodvertising” against Ad Fraud

Apart from low viewability, ad fraud is one of the problems the digital advertising industry is cosely concerned with at the moment.

BurdaForward
New ad-model
BurdaForward
New ad-model

Tidy pages, less advertising: As part of the company’s “Goodvertising” strategy, BurdaForward has also redesigned the flagship Focus Online.

BurdaForward Advertising
Well prepared
BurdaForward Advertising
Well prepared

Martin Lütgenau, director of BurdaForward Advertising, takes a relaxed view of Google’s newest announcements to develop an ad blocker for Chrome.

BurdaForward Advertising Study
Content isn't the only thing that counts
BurdaForward Advertising Study
Content isn't the only thing that counts

Do advertisers benefit from publishing their content via media brands (rather than their own platforms) during content marketing campaigns? A new study by BurdaForward looks into it.

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