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C3, Europe’s leading service provider for content marketing, is to have a CEO for the first time: Adel Gelbert will be in charge of the international agency group from 1 September 2017. For the past five years, Gelbert has been a partner at FischerAppelt Advisors, the strategic marketing and communication consultancy of FischerAppelt AG. Prior to that, the graduate of business administration was a partner and director at the BBDO subsidiary Batten &Company for twelve years, a communication consultancy specializing in marketing and sales. Previously he worked as a business consultant for A.T. Kearney and was involved in brand management at Procter & Gamble. Joining Adel Gelbert, chief digital officer (CDO) Blundstone Osterberger will take on managerial responsibility for the creative and digital areas at C3, while Gregor Vogelsang will be in charge of promoting internationalization. The two founders Lukas Kircher and Rainer Burkhardt will continue to be active partners of the C3 group in the long term and will each assume the duties of a chairman.
C3 was the result of a merger between Kircher Burkhardt and Burda Creative Group in 2014 and evolved into the leading European content marketing agency within a few years. In February 2017, Hubert Burda Media increased its shares in the agency group from 50 to 85 per cent. C3’s new management structure will include an advisory board consisting of the founders as well as Burda’s board members Philipp Welte and Andreas Rittstieg.
“C3 is well on the way to becoming a fully integrated international marketing service provider, capturing a rapidly growing market that we invest in on a long-term basis. As an experienced communicative strategist and top manager, Adel Gelbert is excellently suited to managing the operational business of the C3 network.”
Philipp Welte, responsible for the majority holding in C3 at Burda
“We are very pleased that in Adel Gelbert we have found a high-profile expert and strategic consultant who has worked closely with executive boards. He has a great deal of experience in branding and brand strategy. In view of the fact that company strategy and brand strategy are growing closer and closer together and that business consultants increasingly expand into the field of big data and digital marketing, this is a crucial way of setting the course for developing our agency group further.”
Rainer Burkhardt, founder of C3
“We are incredibly proud of our crew and everything we have achieved with our teams so far. Rainer Burkhardt will be a strategic sparring partner to the operational CEO Adel Gelbert, focusing on client relations and strategy. I will develop the areas of digitalization, innovation and creativity further together with Blundstone Osterberger.”
Lukas Kircher, founder of C3
Burkhard Tewinkel, director of C3, manages the operational business of the C3 agency group in Germany, Austria and Switzerland together with Christian Breid (Hamburg) and Karsten Krämer (Munich, Stuttgart).