DLD Munich
18/01/2020

Aenne Burda Award to Maja Hoffmann

None

The Aenne Burda Award for Creative Leadership stands for courage, creativity, optimism and the uncompromising belief in realising creative goals. These attributes distinguished Aenne Burda as an entrepreneur and magazine publisher of Burda Moden, as well as giving a face to the economic miracle in post-war Germany. Her legacy is still present today and inspires young founders to innovate.

The Aenne Burda Award for Creative Leadership honours women who have made a name for themselves with outstanding entrepreneurial and creative achievements, thus sharing Aenne Burda's passion.

This year, the Aenne Burda Award goes to Maja Hoffmann, a Swiss philanthropist, businesswoman and founder of the Luma Foundation. As part of this foundation, she began construction on the cultural complex of Luma Arles in 2004, an experimental and interdisciplinary platform that supports the activities of independent contemporary artists and other pioneers from the fields of art, photography, publishing, documentary filmmaking and multimedia.

DLD founder Steffi Czerny presented Maja Hoffmann with the trophy, a bust of the goddess Athena, the Greek goddess of wisdom and a symbolic figure for the strength of women. "Maja sets the tone! You give us as much energy as Aenne Burda did in the 1950s. While Aenne revolutionised fashion back then, you are revolutionising art today”, Czerny said to the award winner.

"Maja Hoffmann's leading role in art and culture is closely linked to the challenges that our society is currently facing", Swiss Ambassador Alexandre Fasel said in his speech. "With our work, we want to encourage the younger generation to rethink the world", Maja Hoffmann said, when receiving the Aenne Burda Award on Saturday at the DLD conference in Munich.

Prize winners in recent years include Fatoumata Ba, Arianna Huffington, Christiana Figueres, Viviane Reding, Mitchell Baker, Edit Schlaffer and Auguste von Bayern.

PDF
More images & downloads

Maja Hoffmann © Picture Alliance for DLD

Alexandre Fasel (Swiss Ambassador to Great Britain) © Picture Alliance for DLD

Hans Ulrich Obrist (Artistic Director of the Serpentine Galleries, London) and Stephanie Czerny (DLD founder) © Picture Alliance for DLD

Publisher Hubert Burda with Maja Hoffmann © Picture Alliance

Related articles
Burda DLD Nightcap 2022
Back at Hotspot Davos
Burda DLD Nightcap 2022
Back at Hotspot Davos

Two days after DLD Munich 22, which took place from 20 to 22 May in Munich, influential personalities from all over the world gathered at the Burda DLD Nightcap.

DLD
Aenne Burda Award for Alzheimer’s researcher Andrea Pfeifer
DLD
Aenne Burda Award for Alzheimer’s researcher Andrea Pfeifer

The countdown to DLD Munich 22 continues, more speakers have announced their attendance at Burda's international innovation conference. The winner of the Aenne Burda Award for Creative Leadership has also been announced.

DLD Munich 22
Conference comeback at the Gasteig in Munich
DLD Munich 22
Conference comeback at the Gasteig in Munich

Burda's flagship conference DLD Munich is finally back live in the Bavarian capital. Under the motto "Reality Rules?!", the conference aims to provide orientation and highlight opportunities in uncertain times.