BCN and Burda’s four national media groups came together on Thursday in Munich’s Upside East for the second Health Lab by Burda, an exclusive industry event.
Alexa: Ask Mylife for the tip of the day! Amazon Echo’s Alexa is now becoming increasingly popular also in Germany. Therefore BurdaLife’s innovative health portal Mylife.de opens up this attractive communication channel and is available as Alexa skill for Amazon Echo from now on.
“When the language assistant Amazon Echo conquers the German market in the near future with its Alexa software, Mylife.de will be one of the first service providers in the field of health and medicine to take part. We think of Amazon Echo as a new, smart way of promoting customer loyalty. It will enable us to make Mylife.de accessible to our users via another channel, which will take on tremendous significance in the future.”
Christian Sattel, head of digital products at BurdaLife
Mylife.de is a crucial part of the health initiative of the BurdaLife media group.
“We address modern users’ need for self-optimization, which is particularly pronounced in the health sector. The new health portal with its modern look & feel conveys a more active & healthier lifestyle – moving away from merely offering medical reports to providing a guide to more mindfulness & self-care.”
Dorothe Kiefer, managing director of BurdaLife, who is responsible for the editorial concept of Mylife.de