The sewing and handicrafts brand Burda Style is now launching the DIY Christmas campaign “mit Liebe genäht (English: "Sewn With Love") together with Burda's neighbourhood platform Nebenan.de.
Folowing the slogan "Local for Global", the neighbourhood network Nebenan.de is launching an awareness month in September focusing on climate and environmental protection. The social enterprise calls on all its two million users to do more to protect the environment and the climate and provides a wide range of guidance and resources for this purpose. Hubert Burda Media has been invested in Nebenan.de since 2016 and took over the majority of the largest social network for neighbours in Germany in August 2020.
"With Nebenan.de, we have created a platform that connects people locally and thus helps them to live sustainability in their everyday lives. On the platform, we see how neighbours get together every day in food sharing groups or work together to rid their neighbourhood of rubbish. With the awareness month, we want to give the topic even more visibility and mobilise even more users to actively work for a better environment.
Ina Remmers, Founder and Managing Director of Nebenan.de
During the awareness month, the focus is on three areas:
Whether it's finding fellow campaigners for a project or exchanging ideas with neighbours on the topic of climate and environmental protection - anyone who wants to take part can register in their own neighbourhood on Nebenan.de and publish a campaign post or join an existing campaign.