From their work with purpose-led start-up teams, BurdaPrincipal Investments have made some observations where social purpose provides start-ups with distinctive competitive advantages.
Big news for Bloom & Wild: the British online florist has hired its first Chief Technology Officer (CTO) and cooperates with UK grocery chain Sainsbury’s. Bloom & Wild is part of the international portfolio of BurdaPrincipal Investments (BPI).
Growth during the crisis
Recent sales growth has allowed Bloom & Wild to invest in technology to improve its customer experiences and operations. Therefore, the company has now appointed a CTO for the first time - this is also the first C-level hire at Bloom & Wild in five years.
Marta Jasinska will join the business in October after departing online print and design group Moo.com, where she held the same position as CTO. She has also been a web development director at the former Moonpig parent Photobox.
“Marta brings outstanding relevant technology and leadership experience from Moo and Photobox. This will be invaluable as we further increase our investment into technology, automation, and data science to deliver brilliant experiences for our customers and continue to work towards building the world's leading and most loved flower company.”
Aron Gelbard, Co-founder & CEO Bloom & Wild
The company expects continued growth in the upcoming years and also plans to delve into new product lines, markets and business models.
Partnership with Sainsbury's
Another big news for Blooom&Wild is, that it landed in physical retail for the first time: An exclusive range of Bloom & Wild flowers can now be purchased in selected superstores across the UK thanks to a new partnership the company forged with grocery chain Sainsbury’s.
"Bloom & Wild continuously demonstrates how dynamically they can adapt processes and take on new opportunities for further growth. The company has invested in data-driven analysis for years, monitoring how to most effectively reach and retain customers.”
Christian Teichmann, Managing Director BurdaPrincipal Investments
According to Teichmann, the cooperation with Sainsbury proves yet again that Bloom & Wild is constantly seeking new opportunities for further growth.