BurdaStudios (Bunte.de, Tracdelight, Brands you love, among others) extends its e-commerce activities, launching an affiliate shopping platform for jewelry: Prettique.
With immediate effect, Hubert Burda Media (which publishes titles such as Focus and Bunte) will be the German representative of the Gault&Millau international restaurant and wine guide. Burda will work closely with the licenser of the gourmet and gastronomy brand, which was founded in France in 1969, to further expand the business model.
“As a publisher, our journalism skills and digital expertise will allow Gault&Millau to grow and evolve significantly in Germany. We are using all channels to make this happen. Gault&Millau will particularly benefit from close collaboration with the company’s wide-reaching brands.”
Hans Fink, managing director at BurdaStudios, will assume overall responsibility for Gault&Millau Germany
Christoph Wirtz will be editor-in-chief and head tester for Gault&Millau Germany. He has been engaging with the European restaurant landscape for 20 years – writing for publications such as “Stern” and “Welt am Sonntag”, working as a tester for various restaurant guides and writing a column for “Der Feinschmecker” magazine.
“Thanks to Burda, Gault&Millau will have a much stronger journalistic presence and a much broader reach in the future – consolidating its role as a fully independent, critical and expert guide to premium gastronomy in Germany.”
Christoph Wirtz, editor-in-chief and head tester at Gault&Millau Germany
In addition to the annual restaurant and wine guide, the experienced team is already working on various ways to raise consumer awareness of the traditional brand and its excellent reputation. Further services are planned in the magazine, online and moving image segments as well as collaborations with product partners.
Otto Geisel will lead the team of experts. An established name on the German culinary scene, he founded the Institute for Culinary Culture (Institut für Lebensmittelkultur), launched the Food Management study programme at Baden-Wuerttemberg Cooperative State University, and is also an author. Ursula Haslauer will be executive publisher at Gault&Millau Germany. Most recently, she served as editor of the wine and gourmet magazine “Falstaff Deutschland”. She also has a great deal of management experience within the German and Austrian publishing industry.
“It is more important than ever that we support high-quality gastronomy and promote home-grown winemakers. This strong brand has the potential to expand and produce many other guides that will reflect the broadening horizons of our everyday lives and remain equally relevant in the future,” says Hans Fink.
Enjoyment and nutrition play an important role at Burda. There are plans for a particularly close collaboration between Gault&Millau, food broadcaster Bongusto and the restaurant platform Your Taste Guide. Burda is also one of the largest media providers and print market leaders in the German food segment and the largest food publisher in Great Britain.