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Britain's leading nutrition and weight management platform Nutracheck joins Immediate Media Co, Burda’s UK-based special interest content and platform company. This investment is a further step for Burda, as it continues its growth and transformation course, expanding its market leadership in the UK food sector. Immediate Media has been part of Burda since 2017.
With 350,000 premium subscribers, Nutracheck is one of the biggest digital subscription apps in the UK. A multi-award winning app and website, Nutracheck’s evidence-based approach for food, exercise and progress tracking helps to guide members to healthier lifestyle choices.
Nutracheck provides a state-of-the-art solution for calorie and nutrient tracking, using a unique food database with over 350,000 products and a barcode scanner, combined with connectivity to activity-tracking devices. Members can integrate these products quickly and easily into their diet plan simply by scanning the barcode during their daily shopping.
"As leaders in the food segment, we will continue to develop and further diversify our business models in this key segment. Nutracheck fits perfectly to this strategy. We are also investing in a strong digital business model which, together with our already established cross-platform Immediate brands, has significant growth potential, both in our digital and print businesses."
Martin Weiss, Hubert Burda Media CEO
“We’re really excited about this deal with Immediate. Over the past 17 years we have built Nutracheck to become the UK’s highest rated nutrition tracking app. Our new partnership and home with Immediate offers a fantastic opportunity to take Nutracheck to the next level. There is a meeting of minds in terms of our business cultures and ethos, as well as an obvious overlap in terms of our respective audiences, particularly with Immediate’s Food portfolio. We believe this partnership will be excellent for the Nutracheck brand, our fantastic team and ultimately the people we work for, our loyal members.”
Tim Vryenhoef, Nutracheck CEO
Following the closing of the acquisition, Nutracheck joins Immediate Media Co, the leading British food publisher with 1 million digital and print subscribers. Brands such as BBC Good Food, Easy Cook and Olive are part of Immediate's strong portfolio. Nutracheck’s management and team will continue to be based in the company's headquarters in Nottingham.
For more information, see the official press release of Immediate Media Co.
