Burda ist one of the largest providers of journalistic content in Germany. Burda is set to expand its journalism-based operations, integrate its publishing units more tightly and pursue a concerted growth strategy.
BurdaDirect, a company within the Hubert Burda Media corporation, has acquired all shares in the online wine dealer Silkes Weinkeller. BurdaDirect became the majority shareholder at the end of 2013 with a stake of 74.9%. The complete takeover consolidates and expands BurdaDirect’s involvement in the e-commerce segment in an attractive B2C business field.
Together with founders Silke and Wolfgang Spruch (who stepped back from their operational role as managing directors at the end of 2014) and the current directors of Silkes Weinkeller, a decision has now been made to complete the planned acquisition of all remaining shares.
“We believe it is right for BurdaDirect, as sole shareholder, to continue harnessing the company’s potential for development and to significantly expand its position in the wine segment”, says Wolfgang Spruch.
“We thank Silke and Wolfgang Spruch for their years of passion and dedication and are delighted that they will continue to provide us with their expertise and support in an advisory capacity”, emphasises Michael Rohowski, managing director of BurdaDirect.