BurdaPrincipal Investments
18/01/2021

Burda announces follow-on investment in Bloom & Wild

None

Hubert Burda Media continues to support Bloom & Wild, Europe’s largest and fastest growing online flower delivery and gifting platform. Burda’s growth capital arm BurdaPrincipal Investments participated in a £75m Series D funding round lead by General Catalyst with participation from Index Ventures, Novator, Latitude Ventures, and other existing investors. Bloom & Wild will use the fresh capital to accelerate its rapid expansion across Europe.

Bloom & Wild was founded in 2013 to reimagine the flower category. The company, which pioneered letterbox flower delivery, seeks to redefine the industry through more direct sourcing, and investment in technology, data science and product innovation. In doing so, Bloom & Wild has step changed the experience in flowers by offering consistently high quality, reasonable pricing and a seamless digital purchase experience which makes sending and receiving flowers the joy that it should be.

The London-based business, which employs 150 people, including more than 50 employees who joined this year, has seen exceptionally strong recent growth despite the impact of Covid-19, fulfilling over 4 million deliveries across 5 European countries including large markets such as France and Germany to keep loved-ones connected throughout 2020.


“Aron Gelbard and his team have built a very scalable, lean and efficient platform over the past years that is ready for further growth across Europe and reimagining the online flower business. We are excited to further increase our shareholding in Bloom & Wild and back a fantastic team. “

Christian Teichmann, Managing Director of BurdaPrincipal Investments


“We've been extremely fortunate in 2020 to accelerate our growth, strengthening our expertise in technology-enabled, customer-centric flower gifting. We're privileged to have played our part in keeping people connected in this difficult period, and I’m proud of our growing team for scaling our operations whilst maintaining the signature thought and care we put into every order.”

Aron Gelbard, Founder and CEO of Bloom & Wild


Bloom & Wild continues to innovate across its supply chain, including investing significantly in developing technology solutions to manage the complex flower supply chain. Recent innovations have led to improved operational efficiency, with the business moving more of its production closer to the source of its flowers, embedding data science principles in its forecasting methodology and programmatically growing flowers according to predicted demand.

Further supply chain innovations have helped the company in working towards 100% recyclable packaging, reducing single-use plastic and polyester waste by over 60,000 kg this year. In its first sustainability report, Bloom & Wild also outlines its commitment to reducing and offsetting its carbon emissions and maintaining zero waste to landfill.

BurdaPrincipal Investments (BPI) is the international growth capital arm of media and tech company Hubert Burda Media. BPI supports fast-growing digital companies in the technology and consumer industries with long-term growth capital. BPI’s investment portfolio comprises successful consumer internet companies in Europe, the USA, and Asia such as Etsy, Skillshare, Vinted, Bloom & Wild, Notonthehighstreet, and Zilingo. BPI is committed to advocating and promoting diversity and inclusion within BPI and its portfolio companies.

More information: www.burdaprincipalinvestments.com

PDF
More images & downloads

Christian Teichmann, Managing Director BurdaPrincipal Investments © Hubert Burda Media

Related articles
BurdaPrincipal Investments
Burda invests in fintech companies Moneybox and Stash Away
BurdaPrincipal Investments
Burda invests in fintech companies Moneybox and Stash Away

BurdaPrincipal Investments, has expanded its investments into the fintech space and participated in the current funding round of the saving and investing app Moneybox.

BurdaPrincipal Investment
How a crisis can build brands
BurdaPrincipal Investment
How a crisis can build brands

Christian Teichmann, Managing Director of Burda's international growth capital arm BurdaPrincipal Investments (BPI), looks back on the past few months and explains what companies need to focus on now. 

BurdaPrincipal Investments
Vinted Donates €1 Million To Fight the Coronavirus
BurdaPrincipal Investments
Vinted Donates €1 Million To Fight the Coronavirus

Vinted, Europe’s largest online C2C marketplace dedicated to second-hand fashion, announced today that it is donating over €1 million to support the fight against COVID-19.