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Burda Media has announced the sale of BurdaLuxury, its media business based in Southeast Asia, to Jaipur Capital, a Singapore-headquartered venture capital and investment platform.
The transaction will see Burda’s media businesses based in Thailand, India, Singapore, Malaysia and Hong Kong acquired by a regional market leader in content marketing and media, with positions in the travel, luxury and aviation sectors. It also accelerates Jaipur Capital’s vision to create a premium media powerhouse in Southeast Asia, combining world-class luxury content with scalable digital platforms. Jaipur Capital will take over all BurdaLuxury staff, including the management team.
For Burda Media, the sale reinforces its long-term strategy to concentrate on core European markets and scale investments in digital growth areas, while ensuring that BurdaLuxury continues to thrive under an owner fully dedicated to the region.
“We are delighted to announce this transaction which reflects our commitment to sharpening our international focus while ensuring that BurdaLuxury has the right environment to continue its success story in Southeast Asia. We’re pleased to have found in Jaipur Capital a partner who values the strength of these brands and the exceptional teams behind them. Southeast Asia remains important to Burda through our investment activities with our global growth capital arm Burda Principal Investments.”
Jan Wachtel, CEO of Burda Media
“We are excited with this acquisition, which significantly strengthens Jaipur Capital’s premium content ecosystem across the region. The business presents a compelling profile, with 46% of revenues coming from digital, a well-balanced revenue mix across five countries, with no single market contributing more than 25%, 48 million annual page views, and an engaged social media following of over 40 million. We look forward to further expanding the marquee brands across Southeast Asia, particularly in Indonesia, Vietnam, and the Philippines, as well as in the Middle East, including the UAE and Saudi Arabia.”
Vikas Johari, Director, Jaipur Capital
BurdaLuxury is part of Burda, a family-owned, international media and investment company headquartered in Germany. With its three business divisions Media (content, publishing, agency, digital), Equity (investments) and Venture & Networks (venture business, DLD), Burda pursues the goal of reaching people with high-quality content, relevant brands and smart technologies – in a responsible, independent and future-oriented way.
Jaipur Capital, founded in 2012, is a venture capital and investment platform based in India and Singapore, focused on backing high-growth businesses in big data, social commerce, wellness and metaverse genres.
Backed by two decades of media experience, the promoters of Jaipur Capital make strategic acquisitions in media-tech and entertainment space by taking significant equity positions to create a global media & entertainment ecosystem.
